SINE Digital

Media Director

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $125,000 - $150,000 per year

Job Level

Lead

About the role

  • Develop and present integrated media strategies to clients, aligning with their goals and objectives
  • Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations
  • Serve as the primary point of contact for clients regarding media strategy and performance.
  • Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM
  • Manage media budgets, ensuring efficient allocation and pacing to meet client goals
  • Lead media buying negotiations and maintain relationships with key media partners.
  • Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture
  • Provide guidance and support to team members, ensuring continuous professional development
  • Coordinate with cross-functional teams to ensure seamless campaign execution.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
  • Prepare and present regular performance reports to clients, highlighting key metrics and outcomes
  • Implement best practices and innovative strategies to enhance campaign effectiveness.
  • Manage relationships with external vendors, ensuring service quality and adherence to contractual terms
  • Oversee the P&L for media services, ensuring profitability and cost efficiency.

Requirements

  • 7–10+ years of experience in digital media planning and buying, with a proven track record in the live entertainment or performing arts sector
  • Expertise in multi-channel digital strategy and campaign optimization across Paid Social, Search, Programmatic, CRM, and Out of Home (OOH) media
  • Strong leadership skills with experience in managing and developing media teams
  • Excellent client-facing communication and presentation skills
  • Proficiency in media planning and analytics tools (e.g., Google Analytics, Meta Business Manager, Google Ads, DV360, Salesforce)
  • Experience with ticketing platforms such as TicketMaster, Telecharge, AudienceView and Nliven is a plus
  • Ability to thrive in a fast-paced, dynamic environment.
Benefits
  • A competitive salary between $125,000 - $150,000, commensurate with experience
  • 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Remote working with equipment allowance
  • An abundance of free tickets to live events
  • Structured personal development, a customised training programme and opportunities to attend industry conferences.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital media planningmedia buyingmulti-channel digital strategycampaign optimizationaudience targetingbudget allocationperformance analysismedia negotiationP&L managementclient reporting
Soft skills
leadershipteam managementclient communicationpresentation skillscollaborationmentoringproblem-solvingadaptabilityinsight generationprofessional development
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