Hearst Health

Executive Director, Membership Strategy – Offering

Hearst Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $168,000 - $204,000 per year

Job Level

Lead

About the role

  • Lead the strategy, development, and rollout of new and innovative membership offerings across all brands to drive acquisition, retention, and monetization.
  • Collaborate closely with editorial, marketing, product, and other internal teams to ensure seamless execution and integration of membership initiatives.
  • Identify and manage strategic partnerships with third-party vendors and content providers to expand and enhance membership benefits and distribution.
  • Analyze membership engagement and retention data to develop insights and partner with the marketing team to build effective lifecycle campaigns that reduce churn.
  • Provide strategic oversight and hands-on leadership for a high-performing team, fostering a culture of innovation, collaboration, and excellence.
  • Act as a key contributor to cross-functional leadership conversations, bringing a consumer-first lens to business decisions.
  • Balance strategic vision with detailed execution, ensuring a best-in-class experience for every member.

Requirements

  • Proven track record in B2C subscription or membership-based businesses, ideally in media, digital, or consumer products.
  • Strong analytical mindset with experience in tools like Google Analytics, Looker, or other business intelligence platforms.
  • Excellent communicator with the ability to influence cross-functional stakeholders and executive leaders.
  • Demonstrated success in launching and optimizing customer offerings that drive engagement and retention.
  • Experience managing and mentoring direct reports in a fast-paced, collaborative environment.
  • Entrepreneurial spirit with the ability to both zoom out strategically and dive into the details.
  • Experience working with or managing consumer partnerships is a plus.
Benefits
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2C subscriptionmembership-based businessdata analysiscustomer engagementretention strategieslifecycle campaignspartnership managementbusiness intelligence
Soft skills
leadershipcollaborationcommunicationinfluencingmentoringstrategic thinkinginnovationentrepreneurial spirit
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