Digital Analyst
SINE Digital
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Own SINE’s live reporting stack, delivering and managing client reporting solutions for major arts institutions
- Design, build, and iterate Looker Studio dashboards for media planning, research, and business intelligence - combining GA4, media, and sales data into a single source of truth
- Own GA4 across the agency, including property configuration, event schema design and ongoing maintenance
- Plan, implement and QA web and conversion tracking in GTM for marketing and ticketing journeys.
- Support internal teams as the first point of contact for tracking queries and troubleshooting
- Partner with Client Strategy and Media teams to translate business questions into measurable tracking and reporting
- Contribute to SINE’s proprietary dashboarding system, developing and iterating the product over time.
Requirements
- You are an analytical problem solver with a sharp eye for detail and a methodical approach to quality assurance.
- You communicate clearly and confidently, with the ability to translate complex technical concepts into compelling data visualisations for non-technical stakeholders.
- You thrive in a fast-paced environment, managing multiple clients and adapting seamlessly to varied reporting cadences and priorities.
- Strong Looker Studio skills
- Confident spreadsheet fluency
- Proven GA4 setup and report building experience, with ownership of properties and conversions
- Hands‑on GTM tracking knowledge including event implementation and troubleshooting.
- Working knowledge of BigQuery and SQL for data management and joins (desirable)
- Exposure to server‑side tagging and consent‑aware implementations (desirable)
- Familiarity with Customer Relationship Management (CRM) or Customer Data Platform (CDP) data and ad platform connectors such as Supermetrics (desirable).
Benefits
- 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years
- Competitive salary, benchmarked annually
- Early Friday finish at 3pm (subject to business needs)
- Enhanced family and personal leave policies
- Health cash plan (after 3 months)
- Employee assistance programme
- Hybrid working with home equipment allowance
- Regular social events and free tickets to live events
- Structured personal development programme and access to industry conferences
- An active social events calendar
- Opportunities to help further shape the business culture and agency benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Looker StudioGA4GTMBigQuerySQLevent implementationconversion trackingdata visualizationdata managementquality assurance
Soft Skills
analytical problem solvingattention to detailclear communicationtranslating technical conceptsadaptabilitytime managementcollaborationclient managementtroubleshootingmethodical approach