SINE Digital

Senior Paid Media Manager – Paid Search, Social

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Lead end to end campaign setup, optimisation, and reporting across search and social platforms
  • Take ownership of Paid Social & Paid Search strategy across your client portfolio, ensuring activity aligns with client KPIs, budgets, and wider objectives
  • Plan, execute and report on activity across Paid Social & Paid Search activity
  • Conduct audience, keyword, creative, and competitor analysis to inform channel planning and optimisation
  • Develop integrated cross-channel media plans in collaboration with Paid Media specialists and senior team members
  • Translate platform and third-party analytics into clear insights and actionable recommendations
  • Champion efficient and scalable ways of working, driving streamlined practices and processes
  • Promote the practical use of automation, AI, and testing frameworks to improve performance and efficiency
  • Stay up to date with platform updates, new features, and betas, sharing relevant learnings with the Paid Media team
  • Support onboarding and account setup, ensuring best practice delivery from the outset.
  • Act as a senior point of contact for clients on Paid Social and Paid Search performance
  • Lead campaign reporting, insight sharing, and tactical recommendations
  • Confidently contribute to strategic discussions alongside the Paid Media Director, and Client Account team
  • Escalate risks, opportunities, and strategic considerations appropriately.
  • Line manage Paid Media Executives, ensuring workloads are balanced and delivery standards are met
  • Run regular 1:1s, provide feedback, and support individual development plans
  • Work closely with other Senior Managers to align on team standards, ways of working, and priorities
  • Support learning and development within the team through coaching, training, and knowledge sharing
  • Promote collaboration, innovation, and a positive team culture
  • Act as a role model for best practice in delivery, communication, and client management.
  • Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
  • Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
  • Conduct regular audits to improve performance
  • Leverage automation tools, scripts, and data feeds to support operational efficiency
  • Contribute to internal best practice documentation, new business pitches, and internal training initiatives
  • Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.

Requirements

  • 4-5+ years of Paid Search & Paid Social experience - agency experience desirable
  • Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
  • Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
  • Proven experience line managing and developing Paid Media Executives
  • Confident in bringing a team together, setting expectations, and supporting learning and development
  • Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
  • Confident in planning, executing and reporting on full funnel digital campaigns
  • Strong communicator with the confidence to lead client conversations and presentations
  • Organised, detail-focused, and comfortable managing multiple accounts simultaneously
  • Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
  • A proactive, curious, and collaborative mindset with a passion for digital marketing.
Benefits
  • 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
  • Competitive salary, benchmarked annually.
  • Early Friday finish at 3pm (subject to business needs).
  • Enhanced family and personal leave policies.
  • Health cash plan (after 3 months) and employee assistance programme.
  • Hybrid working with home equipment allowance.
  • Regular social events and free tickets to live events.
  • Modern Fitzrovia office with local discounts and wellbeing perks.
  • Structured personal development programme and access to industry conferences.
  • An active social events calendar and opportunity to input into the social calendar
  • Opportunities to help further shape the business culture and agency benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchPaid SocialGoogle AdsMicrosoft Adscampaign planningperformance analysisGA4automationdata feedsbudget management
Soft Skills
leadershipcommunicationorganisationdetail-orientedcollaborationcoachingstrategic thinkingclient managementproblem-solvingteam development