SINE Digital

Paid Media Manager – Paid Search, Social

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Lead end to end campaign setup, optimisation, and reporting across search and social platforms
  • Conduct keyword research, audience analysis, creative analysis, and competitor insights to inform strategic direction, structure, and overall channel planning
  • Develop cross-channel strategies and media plans that align with client KPIs and budgets, presenting clear tactical rationale
  • Use platform and third party analytics tools to translate data into actionable insights, as required in both source roles
  • Streamline ways of working across Paid Search and Paid Social, building efficient and scalable campaign management processes
  • Champion the practical use of automation and AI to accelerate workflows
  • Identify and champion opportunities for testing and innovation
  • Monitor platform trends, new features, and betas, and share relevant updates with internal teams and clients
  • Oversee onboarding and account setup, ensuring timelines, deliverables and assets are managed efficiently.
  • Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
  • Present campaign results, insights, and growth recommendations clearly and confidently
  • Work closely with Account and Media Directors on quarterly reviews, post-campaign analyses, and long-term planning.
  • Manage and mentor junior team members, ensuring workloads are balanced and development goals are met
  • Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth
  • Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture
  • Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
  • Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
  • Conduct regular audits to improve performance
  • Leverage automation tools, scripts, and data feeds to support operational efficiency
  • Contribute to internal best practice documentation, new business pitches, and internal training initiatives
  • Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.

Requirements

  • 3+ years of Paid Search & Paid Social experience - agency experience desirable
  • Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
  • Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
  • Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
  • Confident in planning, executing and reporting on full funnel digital campaigns
  • Experience in theatre and live entertainment marketing is desirable but not essential
  • Strong communicator with the confidence to lead client conversations and presentations
  • Organised, detail-focused, and comfortable managing multiple accounts simultaneously
  • Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
  • A proactive, curious, and collaborative mindset with a passion for digital marketing.
Benefits
  • 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
  • Competitive salary, benchmarked annually.
  • Early Friday finish at 3pm (subject to business needs).
  • Enhanced family and personal leave policies.
  • Health cash plan (after 3 months) and employee assistance programme.
  • Hybrid working with home equipment allowance.
  • Regular social events and free tickets to live events.
  • Modern Fitzrovia office with local discounts and wellbeing perks.
  • Structured personal development programme and access to industry conferences.
  • An active social events calendar and opportunity to input into the social calendar.
  • Opportunities to help further shape the business culture and agency benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchPaid SocialGoogle AdsMicrosoft Adscampaign planningperformance analysisGA4automationdata analysisbudget management
Soft Skills
strong communicatororganiseddetail-focusedclient relationship managementleadershipmentoringcollaborationstrategic thinkingpresentation skillsproactive mindset