Simpro Software

Director, Growth Marketing

Simpro Software

full-time

Posted on:

Location Type: Office

Location: Melbourne • Australia

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Job Level

Lead

About the role

  • Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.
  • Act as the primary growth marketing leader for the region in leadership and executive forums.
  • Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities.
  • Manage and allocate regional growth budgets across paid media, events (field/virtual/partner-led), and partner marketing.
  • Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC.
  • Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth.
  • Own regional event calendar and performance outcomes; drive execution excellence across programs.
  • Sponsor and lead regional partner GTM strategy, including partner summits and partner-sourced pipeline targets.
  • Oversee partner marketing handoffs and execution in partnership with shared services, including transition periods.
  • Partner with Sales on targeting, conversion, forecasting, and performance reviews; drive accountable operating cadence.
  • Collaborate with Product and Lifecycle teams to support PLG motions and improve funnel performance.
  • Lead and develop the regional growth pod (e.g., Demand Gen, Field, Partner), managing managers and/or senior ICs.
  • Set priorities for shared services (Web/SEO, Growth Programs, Analytics) to drive incremental growth leverage.

Requirements

  • Substantial experience owning regional growth outcomes (MQLs, pipeline, revenue contribution, efficiency) with measurable results
  • Strong capability in growth strategy, planning, and budget ownership, including investment optimisation and trade-offs
  • Deep channel leadership across paid media, events, and partner marketing, with an outcomes-first mindset
  • Strong analytical and financial acumen (ROI, ROAS, CAC, LTV:CAC, funnel conversion, forecast accuracy)
  • Demonstrated ability to lead cross-functional execution with Sales, Product, Finance, and shared services
  • Experience supporting PLG and sales-assisted motions; strong understanding of ICP/GTM alignment
  • Strong operational rigour: cadence, prioritisation, performance reviews, and scalable execution practices
  • People leadership experience managing managers and/or senior ICs; ability to build high-performing teams
  • Executive presence and clear communication; comfortable representing the region in senior forums
  • Degree in Marketing, Business, or related field (or equivalent experience)
Benefits
  • Novated leasing via salary packaging
  • Employee Assistance Program (24/7 confidential support on relationships, bereavement, finances)
  • Generous Parental Leave Program
  • Paid Volunteer Leave Days
  • Public Holiday Exchange Scheme
  • Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
  • Talent Referral Program – get rewarded for referring a friend to join our team!
  • Casual dress and relaxed office environment
  • Fun team camaraderie and events
  • Opportunities for career progression and development
  • Diverse training & internal networking opportunities across all of our product lines
  • Service Recognition awards
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
MQLspipeline managementrevenue contributionbudget ownershipinvestment optimisationpaid mediapartner marketinganalytical acumenfunnel conversionforecast accuracy
Soft Skills
leadershipcommunicationcross-functional collaborationoperational rigourprioritisationperformance reviewsteam buildingexecutive presenceoutcomes-first mindsetexecution excellence
Certifications
Degree in MarketingDegree in Business