Simpro Software

Marketing

• Own and execute the regional field and partner marketing strategy in alignment with company GTM priorities.
• Develop and prioritize regional plans across events, associations, and partner co-marketing, ensuring spend and programs are directly tied to business outcomes.
• Take a holistic view of the regional GTM calendar to ensure consistent MQL coverage, identifying gaps and deploying alternative demand programs (e.g., webinars, virtual events, partner campaigns) to meet pipeline targets.
• Plan and execute regional field and partner programs including trade shows, partner events, and co-marketing initiatives.
• Serve as the regional owner for partner marketing outcomes, working closely with Partnerships and sales leadership to define regional partner priorities.
• Partner with shared services and specialist teams to execute regional programs efficiently and at scale.
• Partner closely with Regional Growth Owners, revenue leaders, Partnerships Managers, AEs and BDRs to align field and partner programs with pipeline goals.
• Define, track, and report on regional performance metrics including pipeline, MQLs, MQL to SQL conversation rate, and CPL.

Field & Partner Marketing Manager

Full-stack Engineer

• Design, build, and operate production backend services and APIs using Python and TypeScript
• Build and operate AI-enabled systems integrating large language models and agent-style workflows
• Own systems end to end, from design through production operation and evolution
• Architect and run distributed, asynchronous, event-driven systems
• Own core backend services or AI workflows used across multiple product areas
• Drive technical decisions, evaluate trade-offs, and mitigate system-level risks
• Contribute to frontend functionality as needed, with a clear backend focus
• Write high-quality, well-tested code and raise the engineering quality bar
• Collaborate closely with product and design in a fast-moving environment

Software Engineer IV, Full Stack

Business Development Rep

• Lead and develop two distinct workstreams (Inbound and Outbound), tailoring coaching, playbooks, and KPIs to the unique requirements of each role.
• Establish a rigorous rhythm of business, including structured 1:1s, call coaching via Gong, and skills-based enablement (discovery for IB; personalization/multi-threading for OB).
• Build a robust talent pipeline, fostering growth for BDRs into ISR, AE, and leadership roles.
• Own the MQL to SQL and MQL to Closed-Won (CW) conversion rates.
• Ensure 100% adherence to 'speed-to-lead' protocols and rigorous qualification standards to ensure high-quality handoffs to AEs.
• Provide data-driven insights to the Marketing team to improve lead quality and downstream revenue efficiency.
• Drive high-quality pipeline through proactive prospecting against Strategic Accounts and Named Account lists.
• Deliver accurate, forward-looking forecasts for both inbound and outbound pipeline contribution across the ANZ region.

Director, ANZ Business Development

• Qualify leads quickly and effectively, conducting discovery to understand customer needs and fit
• Book product demos for the Account Executive team and set them up with detailed, accurate qualification notes
• Support the AE team by providing context and insights that help accelerate deals
• Build rapport with prospective customers and clearly communicate the value of Simpro’s solutions
• Learn the core workflows of trade contracting and field service businesses to better articulate how Simpro solves real operational challenges
• Nurture early-stage relationships and guide prospects toward the next step of the sales cycle
• Proactively source additional leads through outbound outreach when required
• Maintain a healthy, well-managed pipeline that converts into qualified opportunities
• Consistently hit activity targets and contribute to team revenue goals
• Keep CRM records accurate and up to date (Salesforce)
• Participate in weekly coaching sessions, team meetings, and forecast reviews
• Execute your own campaigns, follow-ups, and outreach strategies to drive strong conversion rates

Business Development Representative – Outbound

SEO Marketing

• Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.
• Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.
• Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.
• Optimize website structure, content and performance for search engines.
• Collaborate with developers to implement technical SEO and schema enhancements.
• Partner with the Content team to optimize on-page content for search intent, keywords and user experience.
• Create briefs for content that align with both SEO goals and emerging search behaviours.
• Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).
• Lead backlink acquisition strategies to strengthen domain authority.
• Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.
• Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.
• Translate complex data into actionable insights for stakeholders.
• Track and share industry trends and emerging technologies that could impact organic visibility.
• Partner with cross-functional teams to ensure organic search strategies align with business goals.
• Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.

Senior SEO, AEO Strategist

Performance Marketing

• Lead the exploration and implementation of new digital demand channels in the UK, including ad platforms, publications and other innovative opportunities to reach target audiences for Simpro UK and BigChange.
• Develop and execute targeted multi-channel campaigns across paid search, paid social, display and new digital channels that align to the buyer journey and support market expansion.
• Analyze and report on campaign performance across all digital platforms, generating actionable insights and making recommendations to improve pipeline velocity, lead quality and ROI, with a focus on rapid market growth.
• Support paid media strategy execution (PPC and paid social) through agency partners, focus on strategic oversight and identifying new opportunities.
• Conduct A/B testing and leverage data analysis to continuously optimize lead generation and engagement efforts, particularly in nascent channels.
• Stay current with demand generation best practices, marketing technology trends and innovative digital advertising solutions, especially those applicable to the UK market.

Field & Partner Marketing Manager

Software Engineer IV, Full Stack

Director, ANZ Business Development

Business Development Representative – Outbound

Senior SEO, AEO Strategist

Demand Generation Manager