Demand Generation Manager
Simpro Software
full-time
Posted on:
Location Type: Office
Location: Leeds • United Kingdom
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About the role
- Lead the exploration and implementation of new digital demand channels in the UK, including ad platforms, publications and other innovative opportunities to reach target audiences for Simpro UK and BigChange.
- Develop and execute targeted multi-channel campaigns across paid search, paid social, display and new digital channels that align to the buyer journey and support market expansion.
- Analyze and report on campaign performance across all digital platforms, generating actionable insights and making recommendations to improve pipeline velocity, lead quality and ROI, with a focus on rapid market growth.
- Support paid media strategy execution (PPC and paid social) through agency partners, focus on strategic oversight and identifying new opportunities.
- Conduct A/B testing and leverage data analysis to continuously optimize lead generation and engagement efforts, particularly in nascent channels.
- Stay current with demand generation best practices, marketing technology trends and innovative digital advertising solutions, especially those applicable to the UK market.
Requirements
- Hands-on experience with PPC, paid social and account-based marketing, with a strong grasp of end-to-end digital campaign management.
- Proficiency with digital marketing and ABM platforms, including Google Ads, LinkedIn Ads and 6Sense.
- Strong analytical capability, using data to optimize performance, inform strategy and drive measurable demand generation outcomes.
- Demonstrated experience launching and scaling new digital advertising channels, including programmatic and emerging platforms (e.g. CTV).
- Solid understanding of paid digital channels and their role in driving pipeline and market penetration.
- Proven ability to drive growth in less mature or developing markets through innovative, test-and-learn digital strategies.
- Excellent cross-functional collaboration skills, partnering effectively with sales, product marketing, and regional marketing teams.
- Strong project management and organisational skills, able to prioritise and deliver multiple initiatives in a fast-paced environment.
- Clear, confident communicator, comfortable presenting insights and recommendations to senior leadership.
- Adaptable, proactive, and growth-oriented, with a passion for experimentation, optimisation and continuous improvement.
- Familiarity with B2B SaaS marketing, with exposure to or interest in the trades industry.
Benefits
- Private Health Insurance
- Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)
- Life Insurance
- Company pension scheme, with an uncapped 5% employer contribution
- Generous Parental Leave Program
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
- Talent Referral Programme – get rewarded for referring a friend to join our team!
- Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment
- Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech
- A discounts and cash back scheme
- Casual dress and relaxed office environment
- Opportunities for career progression and development
- Diverse training & internal networking opportunities across all of our product lines
- Service recognition awards
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PPCpaid socialaccount-based marketingdigital campaign managementdata analysisA/B testingprogrammatic advertisingemerging platformslead generationdemand generation
Soft skills
analytical capabilitycross-functional collaborationproject managementorganizational skillscommunicationadaptabilityproactivitygrowth orientationexperimentationcontinuous improvement