Senior SEO Strategist
Horizontal Digital
Senior SEO, AEO Strategist
Simpro Software
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama, Arizona, California, Colorado, Florida, Hawaii, Illinois, Kentucky, Massachusetts, Minnesota, Montana, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Washington • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs
- Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes
- Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs
- Optimize website structure, content and performance for search engines
- Collaborate with developers to implement technical SEO and schema enhancements
- Partner with the Content team to optimize on-page content for search intent, keywords and user experience
- Create briefs for content that align with both SEO goals and emerging search behaviours
- Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.)
- Lead backlink acquisition strategies to strengthen domain authority
- Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation
- Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance
- Translate complex data into actionable insights for stakeholders
- Track and share industry trends and emerging technologies that could impact organic visibility
- Partner with cross-functional teams to ensure organic search strategies align with business goals
- Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders
Requirements
- Solid hands-on SEO or organic search experience with measurable impact
- Strong knowledge of SEO tools, analytics platforms and search engine guidelines
- Understanding of how AI/LLMs are changing search discovery and visibility
- Comfortable translating data into insights that inform decision-making
- Team player with excellent communication skills who can influence across departments
- Skilled in managing multiple projects while staying agile in a fast-changing search landscape
Benefits
- Responsible Time Off
- Comprehensive medical, dental, vision package with 100% employer paid options
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Home Office Allowance
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Flexible 'Work from Anywhere' time
- Talent Referral Program – get rewarded for referring a friend to join our team
- Flexible work environment
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOkeyword researchcompetitive analysistechnical SEOschema enhancementsbacklink acquisitiondata translationorganic search strategycontent optimizationanalytics
Soft skills
communicationteam playerinfluencingagilityproject managementcollaborationinsight generationstakeholder engagementadaptabilityproblem-solving
