Simply Wall St

Audience Development Manager

Simply Wall St

full-time

Posted on:

Location Type: Remote

Location: Australia

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Tech Stack

Spark

About the role

  • Drive Narrative Creation: Develop and execute strategies that nudge investors to move from passive viewers to creators, sharing their own user-generated investment narratives.
  • Foster Engagement: Stimulate peer-to-peer engagement by driving follows, comments, and connections.
  • Cultivate Quality: Moderate and curate conversations to ensure the environment remains informed, respectful, and data-driven.
  • Build an Ecosystem: Manage a network of external creators and analysts to add depth and diversity to our community discussions.
  • Product Partnership: Collaborate with the Community Product team to refine engagement loops and improve the overall experience.
  • Editorial Ownership: Own and evolve our key community newsletters, including *Weekly Picks* and *Community Digest*.
  • Social Strategy: Showcase top community narratives across social platforms to attract new investors to the Simply Wall St ecosystem.
  • Cross-Platform Growth: Partner with Marketing and Product teams to test and optimize campaigns that convert casual readers into active community members.
  • Partner Acquisition: Proactively identify and recruit new affiliate partners (influencers, financial bloggers, YouTubers, and educators) who align with the Simply Wall St mission.
  • Nurturing & Success: Act as the primary point of contact for existing partners, providing them with the assets, product education, and support they need to succeed.
  • Strategic Alignment: Work with partners to create "Narrative-led" content, ensuring their promotions feel like a natural extension of the Simply Wall St community experience.
  • Performance & Budget Tracking: Measure and report on partner-driven acquisition, cost per acquisition, and ROI, using these insights to scale the program.

Requirements

  • Investor Mindset: You are an experienced investor with a strong grasp of financial markets and the unique mindset of long-term investors.
  • Community Expert: You’ve managed and grown online communities on platforms like Discord, Reddit, or dedicated forums, and you know how to spark movement within a group.
  • Platform Experience: You are familiar with X/Twitter, Substack, and Reddit as tools for acquisition, and have experience with marketing automation tools like Braze.
Benefits
  • Flexible Remote Working: Work where you are most productive;
  • Simply Stop: Time is one of the most valuable commodities, so we stop working early on Fridays;
  • Share Club: We provide a subscription to SWS, cash for you to invest & regular sessions to discuss stocks and investment ideas;
  • Parental Leave Policy: With a supportive return to work option;
  • Learning & Development Fund: We invest in your growth;
  • Team Events & Hackathons: An opportunity for everyone to come together and push what is possible.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
narrative creationcommunity managementcontent curationperformance trackingbudget trackingmarketing automation
Soft Skills
engagement stimulationstrategic alignmentpartner nurturingcommunicationcollaboration