Simply Wall St

Marketing

• Develop and execute holistic, multi-channel growth strategies - spanning paid digital, SEO, affiliates, and direct marketing - to hit ambitious commercial targets.
• Regularly dive into internal and external analytics platforms to review reporting. Track and analyse key performance metrics (CAC, LTV, ROAS).
• Design and lead high-velocity A/B testing across landing pages, channels, ad copy, and user journeys.
• Lead the management and growth of the affiliate channel.
• Oversee marketing spend across all acquisition channels, ensuring efficient allocation and high ROI.
• Ensure all creative and content is on-brand.
• Partner with Product, Engineering, and Design teams to align marketing efforts with product updates.
• Work with Head of Marketing to drive marketing team planning.
• Communicate growth performance to the wider business.

Senior Marketing Manager

Manager

• Drive Narrative Creation: Develop and execute strategies that nudge investors to move from passive viewers to creators, sharing their own user-generated investment narratives.
• Foster Engagement: Stimulate peer-to-peer engagement by driving follows, comments, and connections.
• Cultivate Quality: Moderate and curate conversations to ensure the environment remains informed, respectful, and data-driven.
• Build an Ecosystem: Manage a network of external creators and analysts to add depth and diversity to our community discussions.
• Product Partnership: Collaborate with the Community Product team to refine engagement loops and improve the overall experience.
• Editorial Ownership: Own and evolve our key community newsletters, including *Weekly Picks* and *Community Digest*.
• Social Strategy: Showcase top community narratives across social platforms to attract new investors to the Simply Wall St ecosystem.
• Cross-Platform Growth: Partner with Marketing and Product teams to test and optimize campaigns that convert casual readers into active community members.
• Partner Acquisition: Proactively identify and recruit new affiliate partners (influencers, financial bloggers, YouTubers, and educators) who align with the Simply Wall St mission.
• Nurturing & Success: Act as the primary point of contact for existing partners, providing them with the assets, product education, and support they need to succeed.
• Strategic Alignment: Work with partners to create "Narrative-led" content, ensuring their promotions feel like a natural extension of the Simply Wall St community experience.
• Performance & Budget Tracking: Measure and report on partner-driven acquisition, cost per acquisition, and ROI, using these insights to scale the program.

Audience Development Manager

Product Marketing

Product Marketing Manager – Community

Financial Planning and Analysis

• Develop and execute strategies to encourage investors to share and create user-generated investment narratives.
• Foster peer-to-peer engagement by driving follows, comments, likes, and collaboration between investors.
• Moderate conversations to maintain an informed, respectful, and data-driven environment.
• Build and manage a network of external creators, analysts, and contributors who add depth and diversity to the community’s investing discussions.
• Partner with the Community Product team to improve community tools, engagement loops, and the investor experience.
• Own and improve Simply Wall St’s key community newsletters: Weekly Picks & Community Digest
• Develop and execute social sharing strategies to showcase top community narratives and discussions, driving new investors to engage with and join the Simply Wall St community.
• Collaborate with marketing and product teams to test and optimise cross-platform campaigns that convert engaged audiences into active community members.
• Manage the end-to-end process for sponsored narrative content, from briefing and writing/editing to publishing and performance tracking.
• Coordinate with third-party writers, contributors, and advertisers to deliver high-quality, engaging, and compliant stories that resonate with investors.
• Track engagement, reach, and ROI for sponsored narratives, providing regular reports to partners and internal teams.

Investment Community Manager

Data Engineer

• Design, build, and maintain data pipelines and Python batch jobs.
• Turn equity research and analysis into automated systems and tools for individual investors.
• Develop systems to process and present data from Capital IQ on our stock investing tool.
• Create automated systems for equity news analysis across multiple industries.
• Collaborate closely with other team members to ensure our data systems are reliable, scalable, and efficient.

Senior Marketing Manager

Audience Development Manager

Product Marketing Manager – Community

Investment Community Manager

Equity Data Engineer