SimpleTire

Ecommerce

• Drive the SimpleTire.com financial plan by analyzing daily performance metrics (Sessions, CVR, AOV) and identifying actionable trends to inform cross-functional decision-making.
• Serve as a key point of contact to facilitate information flow between Sales and Marketing, ensuring all channel leads have necessary assets.
• Act as a brand enthusiast by traveling to automotive events to capture photo and video footage; assist in basic editing for social and multi-channel content strategy.
• Optimize the rollout of sales campaigns by coordinating cross functionally to ensure site assets are ready for launch.
• Execute A/B tests on landing pages and promos, gather data and analyze test outcomes and synthesize lessons learned to provide strategic recommendations for improving the marketing program.
• Ensure accuracy of promotional execution, including auditing site badges, discount eligibility, and tracking link functionality.
• Maintain dashboards, models, and 'post-mortem' documents to track the success of marketing initiative.
• Identify actionable insights and implement solutions that drive revenue and conversion growth.
• Work collaboratively with Merchandising and Pricing to ensure site listings and promotions align with inventory and business goals.
• Provide data inputs and administrative support for monthly sales and demand forecasting processes.

E-Commerce, Marketing Specialist