Silvur

Marketing

• You’ll serve as the lead on all Silvur Insurance acquisition and retention marketing efforts—owning the multi-channel marketing strategy, while also being responsible for campaign content, execution, optimization, and reporting, as well necessary coordination with the marketing teams at our credit union partners.
• Manage strategy and calendar for multi-channel marketing campaigns across credit unions (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
• Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI
• Align content and cadence with each credit union's internal marketing efforts
• Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
• Ensure all assets are Medicare-compliant and member-friendly
• Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
• Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
• Deliver monthly insights and strategic recommendations based on performance data and partner feedback
• Act as the primary liaison to credit union marketing leads
• Customize outreach strategies for each partner’s preferred marketing channels
• Support co-branded messaging and share Medicare best practices

Marketing & Member Engagement Manager – Medicare