Silverspin

Artificial Intelligence

• Develop and refine prompts for AI creative tools to generate concepts, variations, and production-ready assets.
• Build prompt libraries and reusable frameworks for consistent output across brands and markets.
• Optimise prompting techniques to control style, composition, lighting, typography, colour, and visual fidelity.
• Translate briefs into structured prompts that accelerate exploration and reduce manual design time.
• Continuously test new models and prompting strategies to enhance quality, speed, and scalability.
• Develop ideas that directly address the communication objectives in the brief.
• Generate campaign concepts and visual directions using AI-assisted tools.
• Produce layouts, compositions, motion assets, typography systems, and multichannel designs.
• Translate brand direction into high-quality visual executions across all markets.
• Adapt assets across sizes, formats, and regions using AI-enabled workflows.
• Deliver assets in alignment with SLA timelines and quality standards.
• Build scalable templates in Figma, Storyteq, and other tools for marketing self-serve workflows.
• Maintain centralised templates, component libraries, and creative toolkits.
• Support the evolution of the design system with reusable, production-ready components.
• Experiment with and implement new AI creative tools to improve speed and quality.
• Integrate automation and AI workflows to reduce manual effort and increase throughput.
• Collaborate with the Design Team Lead to maintain craft standards and brand consistency.

Gen AI – Creative Specialist

QA Engineer

• Serve as the dedicated Content & QA owner for an assigned operational area (e.g. Sportsbook, Payments, Casino).
• Develop deep subject matter expertise within the assigned function.
• Act as the primary point of contact for support intelligence initiatives related to the designated area.
• Partner with Product, Operations, Compliance, and Customer Support teams to ensure content and support experiences remain aligned with business requirements.
• Monitor AI chatbot performance within the assigned category.
• Identify knowledge gaps, inaccurate responses, escalation drivers, and containment opportunities.
• Review chatbot conversations and customer journeys to improve response quality and customer outcomes.
• Work with the Support Intelligence team to implement AI improvements and automation opportunities.
• Validate chatbot content and behavior following product changes, promotions, launches, and operational updates.
• Conduct regular quality reviews of customer interactions.
• Evaluate quality, accuracy, compliance, and customer experience against established standards.
• Identify recurring customer pain points and operational issues.
• Provide recommendations and feedback to improve processes, content, and customer journey.
• Maintain and continuously improve help center and internal knowledge content relating to the assigned area.
• Ensure all content is accurate, consistent, compliant, easy to find and readable for AI.
• Create and update knowledge articles based on product updates, operational changes, QA findings, and support trends.
• Support the launch of new brands, products, features, and market-specific content requirements.
• Identify opportunities to automate repetitive support processes and workflows.
• Support the development and optimization of automated customer journeys.
• Review workflow effectiveness and recommend enhancements to improve efficiency and customer outcomes.
• Collaborate with stakeholders to reduce manual effort through automation.
• Monitor and analyze key metrics within the assigned area.
• Produce regular insights and recommendations for stakeholders.
• Identify emerging trends and opportunities to improve customer experience and operational performance.

Gen AI – Creative Specialist

Operations Content & QA Specialist – Payments/Risk