Silverback Strategies

SEO Marketing

• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
• AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
• Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
• Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
• Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
• Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
• Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
• Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

SEO Manager

Growth Marketing

• Use customer research and industry insights to build cross-functional marketing plans
• Build and deploy a testing roadmap across Media, SEO, Creative, and Measurement
• Stay ahead of industry trends and give clients the edge over competitors
• Turn Google Analytics and CRM data into actionable growth strategies
• Apply modern measurement frameworks to optimize spend and prove impact
• Serve as the trusted partner for client marketing leaders, backed by specialists
• Understand client business models and customer purchase drivers
• Deliver clear reports with context to help clients build credibility with their boss
• Break down silos and drive cross-department collaboration
• Share insights internally to improve agency performance
• Anticipate and address churn risks
• Track KPIs, manage renewals, and expand scopes to maximize client success
• Identify opportunities for cross-sell and upsell
• Partner with leadership to eliminate waste and streamline workflows
• Continuously optimize delivery to maintain agency margins
• Champion initiatives that improve collaboration and keep Silverback ahead of the curve

SEO Manager

Growth Strategist