Silverback Strategies

SEO Marketing

• Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
• Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. Ability to identify new opportunities.
• Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
• Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
• Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
• Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
• Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
• Identify opportunities to improve the SEO delivery and process to increase the value of the work or improve efficiency.
• Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
• Work with internal teammates across measurement, paid media, and creative to bring strategies to life.
• Work with the sales team to put together SEO strategy proposals and audits that align with their goals and objectives.

Senior SEO Manager

Performance Marketing

• Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)
• Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals
• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Senior SEO Manager

Paid Media Manager