Silverback Strategies

Senior SEO Manager

Silverback Strategies

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
  • Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. Ability to identify new opportunities.
  • Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
  • Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
  • Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
  • Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
  • Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
  • Identify opportunities to improve the SEO delivery and process to increase the value of the work or improve efficiency.
  • Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
  • Work with internal teammates across measurement, paid media, and creative to bring strategies to life.
  • Work with the sales team to put together SEO strategy proposals and audits that align with their goals and objectives.

Requirements

  • Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.
  • Years of Experience: We’re seeking candidates with at LEAST 3 years of agency experience; 5+ years of overall relevant marketing/SEO experience is required.
  • Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients.
  • Embrace Complexity: As a Senior SEO Manager, this role will be exposed to more complex and challenging situations. You have a strong ability to navigate complexity and tackle challenges head on.
  • AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.
  • Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar.
  • Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production.
  • Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog.
  • Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king.
  • Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
  • Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.
Benefits
  • Unlimited PTO
  • Comprehensive health, dental, and vision plans
  • Virtual Team Events and a fun, casual, inclusive company culture
  • Company-paid ClassPass membership
  • 12 weeks of Paid Parental Leave
  • Summer Fridays
  • 401(k) with Employer Match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEO strategyGenerative AILLMsdata analysiscontent strategykeyword researchcompetitor researchperformance measurementtactical roadmapsSEO optimization
Soft Skills
client-facingrelationship buildingcommunicationproblem-solvingadaptabilityproject managementtime managementbusiness acumencomplexity navigationgrowth mindset