Silva-Lining HR

Human Resources

• Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channels.
• Conduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaigns.
• Monitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS).
• Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reporting.
• Track and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIs.
• Perform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performance.
• Prepare regular performance reports and dashboards with actionable insights and recommendations.
• Collaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectives.
• Recommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insights.
• Research competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvement.

Fractional Marketing Manager, Ad Buyer