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Fractional Marketing Manager, Ad Buyer
Silva-Lining HRFractional Marketing Manager managing and optimizing paid advertising campaigns for clients. Requires 3+ years experience and proficiency in platforms like Meta and AdRoll.
About the role
Key responsibilities & impact- Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channels.
- Conduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaigns.
- Monitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS).
- Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reporting.
- Track and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIs.
- Perform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performance.
- Prepare regular performance reports and dashboards with actionable insights and recommendations.
- Collaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectives.
- Recommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insights.
- Research competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvement.
Requirements
What you’ll need- 3+ years of experience managing paid advertising campaigns across multiple digital platforms.
- Proven experience with advertising platforms such as Meta Ads, AdRoll, Pinterest, and other paid media channels.
- Strong understanding of paid media strategy, including audience targeting, customer segmentation, retargeting, remarketing, A/B testing, budget management, and conversion optimization.
- Experience analyzing campaign performance and optimizing campaigns using key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant KPIs.
- Familiarity with conversion tracking, analytics, and performance reporting tools.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication, reporting, and presentation skills.
- Ability to work independently, manage priorities, and deliver results with minimal supervision.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Silva-Lining HR Website LinkedIn All Job Openings 1 - 10 employees 🤝 B2B 👥 HR Tech B2B
- HR Tech Silva-Lining HR is an HR services firm focused on helping organizations build pathways to team success through HR support, team development, and employee-focused programs. The website emphasizes contact and newsletter sign-up, suggesting client outreach and B2B services for improving team performance and HR outcomes. Fractional Marketing Manager, Ad Buyer 🔥 1 hour ago 🗽 New York – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 👩👩👧👦 Human Resources (HR) Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channels.
- Conduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaigns.
- Monitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS).
- Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reporting.
- Track and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIs.
- Perform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performance.
- Prepare regular performance reports and dashboards with actionable insights and recommendations.
- Collaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectives.
- Recommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insights.
- Research competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvement. 🎯 Requirements
- 3+ years of experience managing paid advertising campaigns across multiple digital platforms.
- Proven experience with advertising platforms such as Meta Ads, AdRoll, Pinterest, and other paid media channels.
- Strong understanding of paid media strategy, including audience targeting, customer segmentation, retargeting, remarketing, A/B testing, budget management, and conversion optimization.
- Experience analyzing campaign performance and optimizing campaigns using key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant KPIs.
- Familiarity with conversion tracking, analytics, and performance reporting tools.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication, reporting, and presentation skills.
- Ability to work independently, manage priorities, and deliver results with minimal supervision. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior HR Business Partner 🕒 Yesterday Deepgram 51 - 200 🤖 Artificial Intelligence ☁️ SaaS 🔌 API Website LinkedIn All Job Openings Senior HR Business Partner at Deepgram providing HR partnership during maternity leave coverage. Collaborating cross-functionally to maintain employee relations and performance standards in a remote-first environment. 🇺🇸 United States – Remote 💵 $129.5k - $161.9k / year 💰 $47M Series B on 2022-11 ⏳ Contract/Temporary 🟠 Senior 👩👩👧👦 Human Resources (HR) 🦅 H1B Visa Sponsor Bilingual HR Contractor 🕒 5 days ago Processio Strategic Services 1 - 10 👥 HR Tech 🎯 Recruiter Website LinkedIn All Job Openings Bilingual HR Contractor providing essential HR services such as recruitment and employee relations. Support for Spanish-speaking employees in communication, training, and compliance. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟢 Junior 🟡 Mid-level 👩👩👧👦 Human Resources (HR) 🗣️🇪🇸 Spanish Required HR Generalist – 6-Month Contract 🕒 6 days ago Fliff Inc 11 - 50 🎮 Gaming ⚽ Sports 👥 B2C Website LinkedIn All Job Openings HR Generalist contractor supporting HR and payroll administration for a global sports gaming company. Engaging in onboarding, employee support, and process improvements in a dynamic workplace. 🇺🇸 United States – Remote 💰 Venture Round on 2022-08 ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 👩👩👧👦 Human Resources (HR) Human Resources Consultant 🕒 June 5 Integrated Wound Care 11 - 50 ⚕️ Healthcare Insurance 📡 Telecommunications ☁️ SaaS Website LinkedIn All Job Openings Contract HR Consultant for Integrated Wound Care focusing on HR operations and compliance in a multi-state environment. Supporting employee relations and development initiatives within the healthcare sector. 🇺🇸 United States – Remote 💵 $55 - $65 / hour ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 👩👩👧👦 Human Resources (HR) HR Consultant – Business Solutions Advisor 🕒 May 21 AssistPro® 11 - 50 🤝 B2B ⚡ Productivity ☁️ SaaS Website LinkedIn All Job Openings HR Consultant providing operational support and business protection resources to small businesses. Helping strengthen foundations and support employees for long term success. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 👩👩👧👦 Human Resources (HR) View More HR and Human Resources Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
paid advertising campaignsaudience targetingcustomer segmentationretargetingremarketingA/B testingbudget managementconversion optimizationcampaign performance analysiskey performance metrics
Soft Skills
analytical skillsproblem-solving skillsdecision-making skillscommunication skillsreporting skillspresentation skillsindependenceprioritizationresults-oriented