Silktide

VP of Marketing

Silktide

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Salary

💰 $175,000 - $200,000 per year

Job Level

Lead

About the role

  • Define and personally help execute the overall marketing strategy to achieve 100% YoY growth, reporting progress clearly to leadership
  • Translate ambitious growth targets into concrete plans, campaigns, and weekly execution
  • Stay close to the work to ensure strategy survives contact with reality
  • Drive predictable pipeline growth across inbound, outbound, ABM, paid media, events, and partnerships
  • Work hands-on with campaigns, channels, and experiments to identify what actually converts
  • Own funnel performance end to end, from first touch through to revenue impact
  • Own product positioning and messaging to clearly differentiate Silktide in the market
  • Personally contribute to core messaging, narratives, and high-impact content
  • Enable Sales with clear, usable collateral, tools, and campaign alignment
  • Partner closely with Sales and Operations to align on lead quality, funnel metrics, and revenue outcomes
  • Join pipeline reviews and retrospectives to stay grounded in real performance
  • Adjust strategy and execution quickly based on feedback and results
  • Strengthen Silktide’s brand presence and credibility through consistent, high-quality execution
  • Build and scale thought leadership that reflects real expertise and customer value
  • Ensure brand work supports growth, not vanity metrics
  • Build customer marketing programs that reduce churn, drive expansion, and create advocacy
  • Work with Customer Success to turn outcomes into stories and proof points
  • Treat existing customers as a core growth lever, not an afterthought
  • Establish a deeply data-driven marketing culture, personally engaging with metrics and performance
  • Track and act on CAC, LTV, ROI, conversion rates, and campaign effectiveness
  • Optimise the marketing tech stack and operations to scale lead generation and nurture without friction
  • Own, manage, and allocate the marketing budget for maximum efficiency and return
  • Make disciplined trade-offs and investment decisions based on data and outcomes
  • Lead as a player-coach: execute with the team, lead by doing, and never delegate work you are not willing or able to do yourself

Requirements

  • You have 5+ years of senior B2B marketing experience, ideally in SaaS
  • You have personally executed demand generation and growth programs
  • You are comfortable writing, launching, testing, and iterating yourself
  • You are highly data-driven and confident owning performance metrics
  • You enjoy being close to the work and moving quickly
  • You thrive in fast-growing, imperfect environments
  • You lead through action, not hierarchy
  • You are fluent in English and authorized to work in the United States
Benefits
  • A shiny new MacBook
  • Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
  • Company Sponsored 401(k) Retirement Plan
  • 20 days paid vacation plus public holidays, increasing with tenure
  • Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth programscampaign executionperformance metricscustomer marketingdata-driven marketingfunnel performanceproduct positioningcontent creationmarketing budget management
Soft Skills
leadershipcollaborationadaptabilitycommunicationproblem-solvinghands-on executionstrategic thinkingcustomer advocacyteamworkfast-paced environment