Silktide

Product Marketing

• Own clear, differentiated messaging for products, personas, and use cases
• Turn technical capabilities into simple stories tied to business outcomes
• Build GTM plans for releases and major launches with goals, channels, and timelines
• Coordinate across Marketing, Product, and Sales to deliver smooth, on-time launches
• Create decks, one-pagers, talk tracks, and demo narratives that help AEs and SDRs win
• Train the field on new features, competitive landmines, and objection handling
• Maintain up-to-date market maps, competitor briefs, and win-loss insights
• Feed customer and market feedback into Product for roadmap decisions
• Partner with Growth to deliver high-conversion assets for campaigns and ABM
• Produce case studies, solution pages, webinars, and short-form video scripts
• Source strong customer stories and references that show measurable outcomes
• Support analyst relations and awards submissions where relevant
• Track performance of messaging and assets across funnel stages
• Use data and feedback loops to improve clarity, conversion, and win rates

Product Marketing Manager

Performance Marketing

• Own the paid media strategy for the US across search, social, video, and display
• Define audience, offers, budget, and goals with clear forecasts for pipeline and revenue
• Build and manage campaigns in Google Ads, Microsoft Ads, LinkedIn, and Meta
• Drive performance with structured experiments on keywords, bids, audiences, creatives, and LPs
• Write concise ad copy and briefs for static, video, and motion assets
• Collaborate on landing pages to tighten message match and speed up load times
• Build dashboards for channel and campaign performance, from first touch to revenue
• Own tagging and data integrity: pixels, conversions, offline imports, and enhanced conversions

Paid Media Manager

Growth Marketing

• Own on-site and landing page conversion through structured A/B testing, messaging optimization, and UX improvements.
• Optimize form flows, CTAs, page layouts, and user journeys to systematically improve visit-to-lead and lead-to-opportunity rates.
• Build a testing roadmap prioritized by potential impact, running experiments across industry verticals and buyer personas.
• Design and execute rapid-cycle experiments across channels, audiences, and messaging to identify scalable acquisition opportunities.
• Define clear hypotheses, success metrics, and learning frameworks for each test.
• Scale winning experiments into repeatable playbooks for channel owners (Paid Media Manager, Email Specialist, etc.) to execute.
• Build dashboards connecting marketing activity to pipeline and revenue, tracking CAC, LTV:CAC, ROAS, conversion rates, and velocity by channel and segment.
• Identify conversion bottlenecks and friction points throughout the funnel from first touch to closed-won.
• Analyze performance across government, higher education, healthcare, and financial services segments to inform targeting and resource allocation.
• Partner with Content Marketing and Product Marketing to develop high-converting landing pages for campaigns, verticals, and product launches.
• Optimize website conversion paths and calls-to-action based on user behavior and testing results.
• Collaborate with Product Marketing on messaging testing to improve resonance with target audiences.
• Work with Paid Media Manager, Email Specialist, and Event Coordinator to design integrated demand programs that create qualified pipeline.
• Develop testing frameworks for new channels, audiences, and campaign approaches before scaling to full execution.
• Partner with Sales and SDRs to optimize lead handoffs, nurture paths, and ABM plays based on conversion data.
• Turn successful experiments into documented playbooks for channel owners to replicate and scale.
• Help maintain clean data in HubSpot and analytics tools to ensure accurate attribution and reporting, in collaboration with RevOps.
• Build growth rhythm including regular test reviews, results sharing, and prioritization sessions with marketing team and leadership.

Growth Marketing Manager

Events

• Own the US event calendar across trade shows, field events, webinars, and partner programs
• Identify and evaluate which industry events, podcasts, webinars, and speaking opportunities align with our target audiences and business objectives
• Define goals, target audiences, key messages, and success metrics for every program
• Manage end-to-end planning: budgets, contracts, venues, shipping, travel, and vendors
• Collaborate with the Creative Team for booth design, signage, swag, and on-brand experiences that stand out
• Build pre-event and post-event campaigns with SDR and Sales to book meetings and generate qualified pipeline
• Run lead capture, routing, and timely follow-up with clear next steps
• Coordinate session abstracts, speakers, demos, and live product experiences
• Create agendas that educate prospects and highlight customer outcomes
• Evaluate and negotiate sponsorship packages, speaking slots, and co-marketing with partners
• Activate partners before, during, and after events for maximum reach
• Report on registrations, attendance, meetings set, opportunities created, and revenue influenced
• Run A/B tests on offers, messaging, and formats to improve ROI quarter over quarter
• Maintain accurate event data in CRM and marketing tools
• Build playbooks and checklists so great events can be repeated and scaled

Event Marketing Specialist

Email Marketing Manager

• Own email lifecycle from lead capture to closed-won and expansion
• Build segmented nurture streams for key personas and industries
• Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
• Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
• Use firmographic, behavioral, and product signals to target the right message at the right time
• Maintain clean lists and preference centres to respect choices and improve engagement
• Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
• Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates
• Monitor sender reputation, inbox placement, and performance by mailbox provider
• Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR
• Create, launch, and maintain a global subscription page
• Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
• Analyze cohort performance and share insights with Marketing and Sales
• Work closely with Product Marketing for messaging and offers
• Align with SDR and Sales on handoffs, SLAs, and feedback loops

Email Marketing Specialist

Content Marketing Manager

• Build and maintain an editorial calendar aligned to ICPs, buyer stages, and business priorities
• Partner with Product Marketing and Growth to define topics, angles, and success metrics
• Write clear, persuasive content: blog posts, guides, landing pages, emails, webinars, and ad copy
• Produce customer stories and proof: case studies, quotes, and short video scripts
• Optimize content for search intent, structure, and internal linking
• Work with Growth to promote content across email, social, partners, and events
• Collaborate on landing pages and site copy to improve clarity and conversion
• Test headlines, CTAs, and layouts to raise visit-to-lead rates
• Own voice, tone, and consistency across channels with a practical style guide
• Ensure content meets accessibility best practices and is easy to scan and understand
• Track performance with dashboards for traffic, rankings, engagement, and pipeline influenced
• Analyze what works, share insights, and double down on winners

Content Specialist

• Build a quarterly content plan aligned to ICPs, buyer stages, and revenue goals
• Prioritize topics based on search intent, sales feedback, and product roadmap
• Manage the end to end content process from brief to publish to promotion
• Maintain a crisp voice and tone across channels and enforce a practical style guide
• Write and edit cornerstone pieces, blogs, guides, landing pages, emails, and social
• Produce customer stories, solution pages, and short video scripts that show outcomes
• Own on-page SEO, internal linking, and content architecture
• Partner with Growth to distribute through email, social, partners, and events
• Collaborate on website and landing page copy to improve clarity and conversion
• Test headlines, CTAs, and layouts to raise visit-to-lead and lead-to-opportunity rates
• Report on traffic, rankings, engagement, and pipeline influenced
• Share insights and iterate on formats, topics, and offers that perform
• Work closely with Product Marketing on positioning and launches
• Align with Paid Media, SDR, and Sales so content maps to campaigns and plays

Frontend Engineer

• Lightning fast dashboards that visualize insights in beautiful ways
• Component libraries (React / Storybook) that make accessibility the default, not an afterthought
• Browser extensions that help customers understand and fix issues visually

Frontend Engineer, TypeScript

Backend Engineer

• AI agents that orchestrate website creation and optimization
• Human-simulator bots that browse, click, and get frustrated, like real people
• Planet-scale distributed services running on a Kubernetes fleet

TypeScript Backend Engineer

Sales Development Rep

• Book qualified first meetings for our Account Executives across public and private sectors
• Run thoughtful multi-channel outreach by phone, email, and LinkedIn that speaks to real problems customers care about: accessibility, UX, performance, and compliance
• Research accounts, personalise messages, and ask clear discovery questions to uncover need and urgency
• Keep your pipeline clean in Salesforce and partner closely with Marketing on targeted campaigns
• Communicate customer outcomes simply and confidently

Sales Development Representative

Revenue Operations

• Own and optimise HubSpot Marketing Hub and Salesforce Sales Cloud
• Keep HubSpot ↔ Salesforce in sync, including field mapping, lifecycle stages, and lead status
• Manage integrations: Analytics and attribution: Plausible, Google Analytics, Hotjar, Buzzsprout
• SEO and content: SEMrush
• Social and publishing: Buffer, X, Instagram, YouTube
• Email and automation: Mailchimp (legacy), Zapier
• Customer Success: Gainsight
• Build multi-touch attribution across paid, organic, partner, and outbound
• Ship trusted dashboards in Salesforce and HubSpot for: Marketing-sourced vs outbound-sourced pipeline
• Funnel conversion by channel (Lead → SQL → Opp → Win)
• Campaign ROI, including CAC, LTV, ROAS
• Design lead scoring in HubSpot
• Automate routing and alerts to SDRs and AEs
• Standardise lifecycle stages for MQL, SQL, and Opportunities
• Run recurring audits for duplicates, incomplete fields, and stale opportunities
• Set and maintain data standards for naming, segmentation, and territories
• Ensure SDR teams have clean, reliable data to prospect effectively
• Align funnel definitions with Marketing and Sales leaders
• Document and enforce lead and opportunity qualification
• Support outbound tooling (dialers, email systems) to maximise productivity
• Surface insights to improve win rates, including territory performance and inbound vs outbound ASPs

Revenue Operations Manager

Customer Success Manager

• Onboarding & Enablement
• - Run tailored onboarding sessions that equip new customers to hit the ground running.
• - Get hands-on with account setup to make sure everything’s in place for success.
• Customer Partnership
• - Act as the strategic point of contact for your named accounts, helping them get the most from Silktide.
• - Gain a deep understanding of their business goals and challenges, and use your product knowledge to guide them towards better outcomes.
• Ongoing Success & Retention
• - Build strong relationships and stay closely engaged so you can spot risks early and keep customers on track.
• - Collaborate closely with Account Managers to flag opportunities for growth, share feedback, and ensure retention stays high.
• Proactive Value & Insight
• - Don’t wait for customers to ask — use your downtime to deliver value proactively (think: training, data insights, strategic nudges).
• - Take initiative to spot where a customer might need help — even if they haven’t realised it yet.
• Support (but not babysitting)
• - You’ll answer the occasional support query via Intercom, but this isn’t a tech support role — you’re here to unblock people and keep them moving.

• As a Sales Development Representative, you’ll play a key part of our sales expansion in The United Kingdom. You’ll be responsible for identifying potential new customers through research, making initial contact, qualifying and generating meetings for your territory Account Executives and assisting with generating pipeline.
• You’ll be expected to develop ongoing product knowledge and market awareness and act as a trusted advisor to the people you talk to. You should be seen as an expert who can help organisations solve the challenges they’re facing.
• You’ll be provided full training on all aspects of the business, our products, and you’ll learn a ton about accessibility, user experience, SEO, and more.
• This is a hybrid role based in Birmingham, United Kingdom. You will work three days a week from our super cool, Birmingham city center office near Colmore Row with 24/7 parking included!

Business Operations

Who is Silktide? Silktide’s mission is to make the web better for everyone.
We make software to test and improve websites. Organisations around the world use Silktide to help deliver great web experiences that are accessible to all.
Where is Silktide going? Silktide is self-funded and is more than doubling in size each year.
What we’re like Customers love us (4.8 on G2) and our staff are pretty happy, too (4.8 on Glassdoor).
What You Will Be Doing You will assist in keeping our company compliant, our security signals green, our finances predictable, and our people unblocked.
Where you will be working This is a hybrid role based in Austin, Texas. You will work three days a week from our super cool, dog-friendly Downtown Austin office with 24/7 parking included!

Business Operations Manager

• Coach SDRs on prospecting, messaging, cadence-building, and qualification.
• Be accountable for outbound funnel performance from first touch to qualified opportunity, bringing the energy and clarity needed to hit team targets consistently.
• Lead weekly standups, host 1:1s, monitor metrics, and help shape outbound strategy with Sales, Marketing, Customer Success, and RevOps.
• Lead by example with hands-on coaching and occasional personal outbound contributions to model excellence.
• Apply a strong understanding of backend data systems that power outbound, including lead routing, enrichment, scoring, and attribution, partnering with RevOps to improve them.
• Have walked the walk as an SDR and outbound leader, and now help others do the same.

Sales Development Manager

As a Sales Development Representative, you’ll play a key part of our sales expansion in the US, focusing on the North American market. You’ll be responsible for identifying potential new customers through research, making initial contact, qualifying and generating meetings for your territory Account Executives and assisting with generating pipeline.
You’ll be expected to develop ongoing product knowledge and market awareness and act as a trusted advisor to the people you talk to. You should be seen as an expert who can help organisations solve the challenges they’re facing.
You’ll be provided full training on all aspects of the business, our products, and you’ll learn a ton about accessibility, user experience, SEO, and more.
This is a hybrid role based in Austin, Texas. You will work three days a week from our super cool, dog-friendly Downtown Austin office with 24/7 parking included!

• Draw the boundaries: Identify seams, design contracts (APIs/queues/adapters), and strangler-fig subsystems out of PHP\n• Keep it stable: Maintain a complex and beloved PHP 7.4 system in production\n• Build the replacement: Pair with our TypeScript team to implement new services, migrate data/flows, and retire PHP components\n• Tech: TypeScript, MySQL, Redis, AWS, Kubernetes, Temporal, GitHub, Grafana\n• AI helpers: Cursor, Claude Code, Codex\n• Have 5+ years backend experience with 3+ in PHP on large systems\n• Have shipped a migration or can show equivalent systems thinking\n• Are an exceptional debugger who can isolate root causes in unfamiliar code, use logs/profilers well, and land fixes with minimal guidance\n• Want to spend increasing time in TypeScript as PHP disappears\n• Want only greenfield work\n• Need perfect specs before you start\n• Prefer polishing code over retiring code\n• Ship often, own outcomes, debate ideas not egos, delete code that no longer serves us\n• Mentorship, pairing, and a clear path to TypeScript ownership post-cutover\n• Hybrid – downtown Austin (Littlefield Building, 6th & Congress), 3 days/week, 24/7 parking, dog-friendly\n• Walkable to tacos, coffee, music, and Lady Bird Lake trails\n• Competitive base, bonus/equity based on level\n• Top-spec MacBook Pro (M4+), private Health/Dental/Vision + wellness stipend, 401(k) match\n• 20 days PTO + US holidays; flexible hours; weekly team lunches; monthly outings\n• Must be eligible to work in the U.S. without sponsorship now or in the future

Product Marketing Manager

Paid Media Manager

Growth Marketing Manager

Event Marketing Specialist

Email Marketing Specialist

Content Specialist

Content Marketing Manager

Frontend Engineer, TypeScript

TypeScript Backend Engineer

Sales Development Representative

Revenue Operations Manager

Customer Success Manager

Sales Development Representative

Business Operations Manager

Sales Development Manager

Sales Development Representative

Senior Backend Engineer