Silktide

Video Editor

• Help create video ideas to inspire, educate and entertain
• Spot trends, formats, and opportunities for our audience
• Build up our video equipment, sets, and process
• Create videos that get people excited about Silktide
• Produce everything from quick social clips to longer educational videos
• Experiment with formats, storytelling styles, and creative approaches
• Own the full journey from idea to finished video
• Film, edit, caption, and polish content using modern tools
• Build a fast and repeatable workflow so we can create content consistently
• Optimize our videos for YouTube, Instagram, TikTok, LinkedIn, and more
• Adapt video into multiple pieces of content such as clips, teasers, and social posts
• Work to test what performs best and do more of what works
• Pay attention to what people watch, share, and engage with
• Learn from the data and refine what we create
• Keep experimenting with new ideas and formats

Video Content Creator

Sales Development Rep

• Book qualified first meetings for our Account Executives across public and private sectors
• Run thoughtful multi-channel outreach by phone, email, and LinkedIn that speaks to real problems customers care about: accessibility, UX, performance, and compliance
• Research accounts, personalise messages, and ask clear discovery questions to uncover need and urgency
• Keep your pipeline clean in Salesforce and partner closely with Marketing on targeted campaigns
• Communicate customer outcomes simply and confidently

Sales Development Representative

Account Executive

• Identify and source potential customers via research, events, inbound leads, and targeted outbound
• Partner closely with SDRs while also self-sourcing high-quality opportunities
• Run crisp discovery to uncover real business goals, blockers, and success criteria
• Deliver tailored virtual or in-person demos that show measurable value, not feature tours
• Own multiple deals at once across stages, maintaining momentum and clear next steps
• Lead pricing discussions, handle objections, manage procurement, and negotiate contracts to a clean, timely close
• Consistently meet or exceed quota with accurate forecasting
• Act as a consultative partner who maps Silktide’s capabilities to each prospect’s needs and outcomes
• Translate accessibility, performance, and quality insights into commercial impact
• Work cross-functionally with Sales Leadership, Customer Success, and Product to ensure a smooth handover and exceptional customer experience
• Keep immaculate CRM hygiene - pipeline, activities, and deal notes always up to date
• Stay sharp on product knowledge, competitors, and market trends to continuously improve win rates

Account Executive – BeNeLux

Chief Marketing Officer

• Define and personally help execute the overall marketing strategy to achieve 100% YoY growth, reporting progress clearly to leadership
• Translate ambitious growth targets into concrete plans, campaigns, and weekly execution
• Stay close to the work to ensure strategy survives contact with reality
• Drive predictable pipeline growth across inbound, outbound, ABM, paid media, events, and partnerships
• Work hands-on with campaigns, channels, and experiments to identify what actually converts
• Own funnel performance end to end, from first touch through to revenue impact
• Own product positioning and messaging to clearly differentiate Silktide in the market
• Personally contribute to core messaging, narratives, and high-impact content
• Enable Sales with clear, usable collateral, tools, and campaign alignment
• Partner closely with Sales and Operations to align on lead quality, funnel metrics, and revenue outcomes
• Join pipeline reviews and retrospectives to stay grounded in real performance
• Adjust strategy and execution quickly based on feedback and results
• Strengthen Silktide’s brand presence and credibility through consistent, high-quality execution
• Build and scale thought leadership that reflects real expertise and customer value
• Ensure brand work supports growth, not vanity metrics
• Build customer marketing programs that reduce churn, drive expansion, and create advocacy
• Work with Customer Success to turn outcomes into stories and proof points
• Treat existing customers as a core growth lever, not an afterthought
• Establish a deeply data-driven marketing culture, personally engaging with metrics and performance
• Track and act on CAC, LTV, ROI, conversion rates, and campaign effectiveness
• Optimise the marketing tech stack and operations to scale lead generation and nurture without friction
• Own, manage, and allocate the marketing budget for maximum efficiency and return
• Make disciplined trade-offs and investment decisions based on data and outcomes
• Lead as a player-coach: execute with the team, lead by doing, and never delegate work you are not willing or able to do yourself

Video Content Creator

Sales Development Representative

Account Executive – BeNeLux

VP of Marketing