Demand Generation Manager

Silktide

Demand Generation Manager building paid campaigns that generate qualified leads for Silktide’s accessible website SaaS platform. Owning budget, funnel performance, MQLs, and pipeline attribution from Austin.

Posted 8/6/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing multi-channel marketing campaigns, with a strong focus on demand generation and growth strategies in B2B environments, particularly within SaaS. Proficient in utilizing marketing automation platforms and web analytics to track performance and optimize campaign effectiveness.

Highest-signal resume keywords

Demand Generation CampaignsPaid Social AdvertisingGoogle Ads ManagementMarketing Automation (HubSpot)Web Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Lifecycle ManagementConversion TrackingAudience TargetingContent CreationBudget AllocationLead Target OwnershipAI Collaboration Explanation

Soft Skills

Detail-OrientedCollaborativeEffective Communication

Tools & Technologies

HubSpotGoogle AdsMeta AdsLinkedIn Ads

Industry Keywords

B2B MarketingSaaSMQLsPipeline GenerationCampaign Performance Reporting

About the role

Key responsibilities & impact

Plan and run multi-channel campaigns across paid social and paid search
Stand up and test new channels, audiences, content, and offers across Meta, LinkedIn, and Google Ads
Own the full campaign lifecycle, including audiences, messaging, landing pages, and follow-up
Track conversion from top of funnel through onboarding, including CAC and pipeline generated
Pitch and refine gated content angles using creative perspective and cultural relevance
Allocate campaign budget based on performance and track tests
Report on campaign performance and planned changes
Collaborate with content and design to build campaign assets
Work with Sales to determine lead and campaign efficacy
Scale new and existing campaigns to international audiences
Drive MQLs, MQL quality, and marketing-attributable pipeline

Requirements

What you’ll need

3+ years running demand generation or growth campaigns in B2B, ideally SaaS
Personally built and managed paid campaigns in-platform
Fluency with a marketing automation platform; HubSpot or equivalent
Fluency with web analytics
Ability to explain AI-assisted, AI-collaborative, and AI-excluded work
Experience owning a lead or pipeline target and explaining how it was achieved
Ability to explain results to leadership in plain language
Detail-oriented and meticulous in checking work
Collaborative and truth-seeking
Fluent in English
Authorized to work in the United States

Benefits

Comp & perks

Own real budget with real objectives, with autonomy to decide how to hit it
Direct, visible line from work to revenue
Room to grow as the marketing team scales
Shiny new MacBook
Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
Company Sponsored 401(k) Retirement Plan
20 days PTO plus holidays, increasing with tenure
Casual Dress Code
Flexible Schedule
Weekly Paid Lunches
Monthly Company Outings
Dog-friendly office
24/7 parking