Silk Commerce

Manager

• Owns OverCast's end-to-end creator strategy, from building scalable agency-level programs to managing high-value creator relationships that drive GMV for enterprise clients.
• Design and iterate on OverCast's tiered creator ecosystem (L0 → L3+)
• Build agency-level creator programs that position OverCast as a destination for top TikTok Shop creators
• Partner with TikTok Shop platform teams on best practices and emerging opportunities
• Develop scalable onboarding, communication, and retention frameworks
• Own relationships with highest-performing creators across the portfolio
• Create bespoke growth plans for top-tier creators
• Serve as escalation point for high-stakes creator issues
• Build feedback loops to inform program improvements
• Present creator program strategy and performance to enterprise clients
• Translate creator/affiliate data into clear narratives for brand stakeholders
• Represent OverCast's creator capabilities in new business pitches and QBRs
• Manage 2-3 junior Creator Managers
• Establish workflows, KPIs, and quality standards
• Ensure consistent messaging across all creator communications
• Leverage TikTok Shop analytics to identify high-potential creators and measure ROI
• Build reporting frameworks connecting creator activity to GMV outcomes

Senior Manager – Creator Program