Silk Commerce

Senior Manager – Creator Program

Silk Commerce

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $85,000 - $105,000 per year

Job Level

Senior

About the role

  • Owns OverCast's end-to-end creator strategy, from building scalable agency-level programs to managing high-value creator relationships that drive GMV for enterprise clients.
  • Design and iterate on OverCast's tiered creator ecosystem (L0 → L3+)
  • Build agency-level creator programs that position OverCast as a destination for top TikTok Shop creators
  • Partner with TikTok Shop platform teams on best practices and emerging opportunities
  • Develop scalable onboarding, communication, and retention frameworks
  • Own relationships with highest-performing creators across the portfolio
  • Create bespoke growth plans for top-tier creators
  • Serve as escalation point for high-stakes creator issues
  • Build feedback loops to inform program improvements
  • Present creator program strategy and performance to enterprise clients
  • Translate creator/affiliate data into clear narratives for brand stakeholders
  • Represent OverCast's creator capabilities in new business pitches and QBRs
  • Manage 2-3 junior Creator Managers
  • Establish workflows, KPIs, and quality standards
  • Ensure consistent messaging across all creator communications
  • Leverage TikTok Shop analytics to identify high-potential creators and measure ROI
  • Build reporting frameworks connecting creator activity to GMV outcomes

Requirements

  • 5+ years in creator/influencer marketing, affiliate programs, or talent management
  • Experience managing creator relationships at scale (100+ active)
  • Comfortable presenting to enterprise C-suite and brand stakeholders
  • Strong analytical skills, can translate dashboards to action
  • Experience building programs from scratch
  • Team management experience (2+ direct reports)
  • Deep familiarity with TikTok Shop ecosystem
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creator strategycreator programsonboarding frameworkscommunication frameworksretention frameworksreporting frameworksanalytical skillsprogram buildingKPI establishmentdata translation
Soft Skills
relationship managementpresentation skillsteam managementproblem-solvingcommunicationfeedback loop creationstrategic thinkingcollaborationnarrative developmentescalation management