Signet Jewelers

CRM Manager – Contract Role

Signet Jewelers

contract

Posted on:

Location Type: Remote

Location: Ohio • United States

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Salary

💰 $50 - $60 per hour

About the role

  • Support Email and SMS programs for Kay, Kay Outlet, and Peoples to drive year-over-year revenue growth and list expansion.
  • Contribute to monthly campaign calendar planning and ensure delivery of a cohesive, on-brand customer experience through effective storytelling and structured testing.
  • Partner cross-functionally to develop creative briefs and oversee campaign execution, measurement, and performance reporting.
  • Maintain CRM governance standards, including pop-up management and email best practices.
  • Collaborate with CRM peers to advance a holistic, customer-centric CRM strategy.
  • Monitor competitive CRM communications and share insights across Signet brands.
  • Perform additional duties and special projects as assigned.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in email planning and execution.
  • Hands-on experience in Email and SMS campaign execution, preferably within a fast-paced environment.
  • Experience with audience segmentation and personalization strategies.
  • Familiarity with email builds, deliverability best practices, and troubleshooting techniques.
  • Proven experience in marketing execution, including email design, segmentation, deployment, and reporting.
  • Experience leveraging marketing automation workflows to deliver timely, personalized communications.
  • Strong proficiency with channel execution tools (e.g., ESP platforms such as Sailthru, Attentive, Movable Ink).
  • Strong analytical capabilities, including the ability to evaluate campaign performance data (e.g., Adobe Analytics), identify trends, and provide actionable recommendations.
  • Experience collaborating cross-functionally and partnering with agencies to execute marketing campaigns.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines.
  • Excellent communication and collaboration skills across marketing, creative, and technical teams.
  • Detail-oriented with a strong focus on accuracy and quality.
  • Proven ability to troubleshoot and resolve issues related to campaign configuration, QA, and deployment.
  • Experience with A/B testing and optimization methodologies.
  • Knowledge of HTML/CSS is a plus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email planningSMS campaign executionaudience segmentationpersonalization strategiesemail designcampaign reportingmarketing automation workflowsA/B testingHTMLCSS
Soft Skills
project managementcommunication skillscollaboration skillsanalytical capabilitiesdetail-orientedproblem-solvingcreativitytime managementorganizational skillsstorytelling