Sigma Equipment Co.

Account Manager

• Identify and engage potential clients interested in auctioning industrial equipment.
• Initiate and maintain communication with potential sellers using a variety of channels, including outbound calls, targeted emails, and in-person meetings to thoroughly discuss auction service opportunities.
• Prepare and send auction agreements, ensuring all terms and conditions are accurately represented and agreed upon.
• Manage the entire auction sales process from inception to completion, including coordinating with internal teams and external partners.
• Work closely with clients ("sellers") to understand their needs and effectively manage their expectations throughout the auction process.
• Develop and implement marketing strategies and campaigns to promote auction events, maximizing visibility and participation.
• Build a network of relationships with rigging and demolition companies to partner on auction opportunities.
• Collaborate with the marketing team to create compelling content, including auction listings, advertisements, and promotional materials.
• Conduct thorough market research to stay informed about industry trends, pricing, and market demand for industrial equipment.
• Ensure compliance with auction regulations, industry standards, and company policies.

Auction Account Manager

• Responsible for building, managing and maintaining SIGMA’s customer relationships within the Western region
• Develop lasting relationships with current and potential customers/prospects in future sales and purchasing opportunities
• Provide high level support and innovative solution selling with a strong customer focus
• Sell solutions/services to new and existing customers
• Identify purchasing opportunities for equipment and parts
• Collect potential customer leads from various sources
• Qualify leads to determine viability of a site visit
• Procure used manufacturing and packaging equipment through various means
• Assess customer needs to recommend optimal equipment or project solutions
• Negotiate purchase and sale agreements for equipment and parts
• Generate leads for SIGMA Group divisions by building client relationships and identifying cross-selling opportunities
• Identify, develop, and maintain long-term relationships with existing and potential customers to drive sales and prospect new business
• Use SIGMA’s CRM (Insightly) proficiently to manage leads, ensure timely follow-ups, and organize efficient client interactions
• Meet monthly sales metrics and performance goals
• Timely and fluid internal communication with corresponding team members, BDC, and manager

Regional Account Manager

• Build, manage and maintain SIGMA’s customer relationships within the Western region
• Develop lasting relationships with current and potential customers/prospects for sales and purchasing opportunities within SIGMA Group
• Sell solutions/services to new and existing customers and identify purchasing opportunities for equipment and parts
• Collect and qualify leads from personal contacts, customer websites, trade shows, phone prospecting and other department leads; determine viability of site visits
• Procure used manufacturing and packaging equipment through outright purchase, consignment, brokering, or auctions
• Understand SIGMA’s equipment, parts, and buying strategies to provide comprehensive customer solutions
• Assess customer needs and recommend optimal equipment or project solutions
• Negotiate purchase and sale agreements for equipment and parts
• Generate leads for SIGMA Group divisions and identify cross-selling opportunities during site visits
• Use SIGMA’s CRM (Insightly) to manage leads, ensure timely follow-ups, and organize client interactions
• Meet monthly sales metrics and performance goals
• Communicate timely with team members, BDC, and manager
• Report to the Director of Business Development and Corporate Sales and collaborate with all divisions
• Support the western region (ideal areas near Sacramento, CA and Carson City, NV)