SiFi

Digital Marketing

• Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms.
• Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion.
• Define budget allocations, bidding strategies, and audience targeting frameworks for each platform.
• Ensure campaigns are live, healthy, and optimized on a continuous basis.
• Monitor campaign performance daily using platform dashboards and any relevant analytics tools.
• Translate data into clear, actionable insights.
• Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance.
• Identify underperforming campaigns and take proactive action to course-correct.
• Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role.
• Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team.
• Write compelling ad copy and craft creative briefs, using AI tools to accelerate output without sacrificing quality.
• Recommend content angles, hooks, and formats based on platform trends and audience behaviour insights.
• Contribute to monthly and quarterly digital marketing planning sessions, presenting data-backed recommendations.

Senior Digital Marketing Specialist