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SiFi

Senior Digital Marketing Specialist

SiFi

Senior Digital Marketing Specialist focused on paid advertising campaigns for a financial services company. Working remotely to optimize strategies and performance across major platforms.

Posted 7/1/2026full-timeRemote • 🇸🇦 Saudi ArabiaSeniorWebsite

About the role

Key responsibilities & impact
  • Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms.
  • Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion.
  • Define budget allocations, bidding strategies, and audience targeting frameworks for each platform.
  • Ensure campaigns are live, healthy, and optimized on a continuous basis.
  • Monitor campaign performance daily using platform dashboards and any relevant analytics tools.
  • Translate data into clear, actionable insights.
  • Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance.
  • Identify underperforming campaigns and take proactive action to course-correct.
  • Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role.
  • Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team.
  • Write compelling ad copy and craft creative briefs, using AI tools to accelerate output without sacrificing quality.
  • Recommend content angles, hooks, and formats based on platform trends and audience behaviour insights.
  • Contribute to monthly and quarterly digital marketing planning sessions, presenting data-backed recommendations.

Requirements

What you’ll need
  • 5+ years of hands-on experience in digital marketing, with a strong focus on paid media management.
  • Proven track record of planning, activating, and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, Snapchat Ads, and similar platforms.
  • Experience managing mid-to-large ad budgets with demonstrable ROI outcomes.
  • Deep familiarity with campaign setup, audience targeting, pixel/conversion tracking, and platform-native optimization tools.
  • Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and platform analytics dashboards.
  • Hands-on experience with AI tools for marketing day-to-day workflow — A key requirement.
  • Familiarity with marketing automation, CRM integration, or attribution tools is a plus.
  • Analytical mindset with the ability to move from numbers to narrative quickly.
  • Strong written communication skills.
  • Self-directed and comfortable working fully remotely with minimal supervision.
  • Proactive, curious, and constantly learning, you read industry updates, follow platform blogs, and experiment.
  • A collaborative team player who communicates clearly with managers and peers.

Benefits

Comp & perks
  • Flexible work arrangements
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Media ManagementAudience TargetingBidding StrategiesA/B TestingConversion Tracking
Soft Skills
Strong Written CommunicationProactive LearningCollaboration