Senior Digital Marketing Specialist

SiFi

Senior Digital Marketing Specialist focused on paid advertising campaigns for a financial services company. Working remotely to optimize strategies and performance across major platforms.

Posted 7/1/2026full-timeRemote • 🇸🇦 Saudi ArabiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, launching, and optimizing paid advertising campaigns across multiple digital platforms, with a strong focus on data analysis and AI tools to enhance marketing effectiveness. Proficient in budget management and audience targeting to drive measurable ROI outcomes.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagerCampaign OptimizationGoogle Analytics 4 (GA4)AI Tools for Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementAudience TargetingBidding StrategiesA/B TestingConversion Tracking

Soft Skills

Strong Written CommunicationProactive LearningCollaboration

Tools & Technologies

Google Tag ManagerPlatform Analytics DashboardsMarketing Automation ToolsCRM Integration

Industry Keywords

Digital MarketingCampaign PerformanceAd CopywritingCreative BriefsFull-Funnel Media Strategies

About the role

Key responsibilities & impact

Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms.
Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion.
Define budget allocations, bidding strategies, and audience targeting frameworks for each platform.
Ensure campaigns are live, healthy, and optimized on a continuous basis.
Monitor campaign performance daily using platform dashboards and any relevant analytics tools.
Translate data into clear, actionable insights.
Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance.
Identify underperforming campaigns and take proactive action to course-correct.
Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role.
Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team.
Write compelling ad copy and craft creative briefs, using AI tools to accelerate output without sacrificing quality.
Recommend content angles, hooks, and formats based on platform trends and audience behaviour insights.
Contribute to monthly and quarterly digital marketing planning sessions, presenting data-backed recommendations.

Requirements

What you’ll need

5+ years of hands-on experience in digital marketing, with a strong focus on paid media management.
Proven track record of planning, activating, and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, Snapchat Ads, and similar platforms.
Experience managing mid-to-large ad budgets with demonstrable ROI outcomes.
Deep familiarity with campaign setup, audience targeting, pixel/conversion tracking, and platform-native optimization tools.
Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and platform analytics dashboards.
Hands-on experience with AI tools for marketing day-to-day workflow — A key requirement.
Familiarity with marketing automation, CRM integration, or attribution tools is a plus.
Analytical mindset with the ability to move from numbers to narrative quickly.
Strong written communication skills.
Self-directed and comfortable working fully remotely with minimal supervision.
Proactive, curious, and constantly learning, you read industry updates, follow platform blogs, and experiment.
A collaborative team player who communicates clearly with managers and peers.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities