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About the role
Key responsibilities & impact- Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms.
- Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion.
- Define budget allocations, bidding strategies, and audience targeting frameworks for each platform.
- Ensure campaigns are live, healthy, and optimized on a continuous basis.
- Monitor campaign performance daily using platform dashboards and any relevant analytics tools.
- Translate data into clear, actionable insights.
- Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance.
- Identify underperforming campaigns and take proactive action to course-correct.
- Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role.
- Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team.
- Write compelling ad copy and craft creative briefs, using AI tools to accelerate output without sacrificing quality.
- Recommend content angles, hooks, and formats based on platform trends and audience behaviour insights.
- Contribute to monthly and quarterly digital marketing planning sessions, presenting data-backed recommendations.
Requirements
What you’ll need- 5+ years of hands-on experience in digital marketing, with a strong focus on paid media management.
- Proven track record of planning, activating, and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, Snapchat Ads, and similar platforms.
- Experience managing mid-to-large ad budgets with demonstrable ROI outcomes.
- Deep familiarity with campaign setup, audience targeting, pixel/conversion tracking, and platform-native optimization tools.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and platform analytics dashboards.
- Hands-on experience with AI tools for marketing day-to-day workflow — A key requirement.
- Familiarity with marketing automation, CRM integration, or attribution tools is a plus.
- Analytical mindset with the ability to move from numbers to narrative quickly.
- Strong written communication skills.
- Self-directed and comfortable working fully remotely with minimal supervision.
- Proactive, curious, and constantly learning, you read industry updates, follow platform blogs, and experiment.
- A collaborative team player who communicates clearly with managers and peers.
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid Media ManagementAudience TargetingBidding StrategiesA/B TestingConversion Tracking
Soft Skills
Strong Written CommunicationProactive LearningCollaboration
