Sierra Interactive

Digital Marketing

• Manage active Google Ads, Meta (Facebook/Instagram), and Microsoft Ads campaigns for a portfolio of real estate clients, with direct accountability for performance outcomes.
• Monitor and optimize key performance metrics, including conversion rate, cost per conversion, cost per lead, search impression share, and ROAS on an ongoing basis.
• Develop and execute campaign strategies aligned to each client's market conditions, business goals, and budget constraints.
• Translate performance data into clear, actionable recommendations that clients can understand and act on.
• Serve as the liaison between clients and the internal Ads team, ensuring campaign changes are communicated accurately, scoped correctly, and executed on time.
• Work with Google Customer Support as needed to manage account health, including submitting appeals for suspended accounts.
• Serve as the primary relationship owner for a portfolio of 200 active client accounts, managing paid media campaigns across Google Ads, Meta, and Microsoft Ads.
• Conduct multiple scheduled client calls per week, including strategic performance reviews, campaign check-ins, and issue resolution.
• Set and maintain clear expectations around campaign performance, timelines, and outcomes to reduce churn and build long-term value.
• Proactively identify clients at risk of cancellation and take deliberate steps to course-correct before retention becomes a reactive problem.
• Identify opportunities to right-size client budgets or expand campaign scope when performance data supports it and the recommendation is genuinely in the client's interest.
• Onboard new Google Ads, Meta, and Microsoft Ads clients through a structured process designed to accelerate time to first meaningful results.
• Help new clients understand how their campaigns integrate with the Sierra platform and their broader lead generation workflow.
• Establish clear milestones and early-lifecycle check-ins to ensure clients reach value quickly and with confidence.
• Develop individualized account strategies that match the right campaign types, targeting approaches, and budget allocations to each client's market and business model.
• Apply real estate business knowledge to understand what each client actually needs, whether they are a solo agent, a growing team, or a large brokerage.
• Proactively assess campaign fit over time and recommend adjustments when a client's strategy needs to evolve.
• Participate in quarterly administrative and operational projects that keep the DM team's services in prime shape.

Digital Marketing Success Manager

Support Engineer

• Learn our real estate CRM and IDX website products and platform inside and out.
• Engage with our customers with respect, kindness, and enthusiasm during your ongoing interactions.
• Troubleshoot technical issues in our platform and work with our platform experts to identify, document, and fix problems.
• Leverage available resources, such as knowledge bases and internal documentation, or seek help from more experienced team members to solve customer problems efficiently.
• Contribute to the development of new features by synthesizing customer feedback and sharing your insights as a front-line support representative.
• Help drive strategy to make our support platform more efficient and scalable as our customer base continues to grow.
• Create clear, informative, and engaging documentation for both our client-facing and internal knowledge bases, and keep this documentation current as our platform evolves.
• Collaborate cross-functionally with other teams and departments on special projects to enhance Customer Experience operations.
• Answer phone, email, form-fill, and other support tickets on technical, educational, and account matters.
• Stay up-to-date with product developments as a part of a fast-paced and dynamic startup environment.
• Recognize at-risk customers and assist in their recovery.

Digital Marketing Success Manager

Support Analyst