Digital Marketing Success Manager

Sierra Interactive

Digital Marketing Success Manager at Sierra Interactive overseeing paid media performance for real estate clients. Ensuring client retention through effective campaign management and personalized strategies.

Posted 5/20/2026full-timeRemote • Kentucky • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage active Google Ads, Meta (Facebook/Instagram), and Microsoft Ads campaigns for a portfolio of real estate clients, with direct accountability for performance outcomes.
Monitor and optimize key performance metrics, including conversion rate, cost per conversion, cost per lead, search impression share, and ROAS on an ongoing basis.
Develop and execute campaign strategies aligned to each client's market conditions, business goals, and budget constraints.
Translate performance data into clear, actionable recommendations that clients can understand and act on.
Serve as the liaison between clients and the internal Ads team, ensuring campaign changes are communicated accurately, scoped correctly, and executed on time.
Work with Google Customer Support as needed to manage account health, including submitting appeals for suspended accounts.
Serve as the primary relationship owner for a portfolio of 200 active client accounts, managing paid media campaigns across Google Ads, Meta, and Microsoft Ads.
Conduct multiple scheduled client calls per week, including strategic performance reviews, campaign check-ins, and issue resolution.
Set and maintain clear expectations around campaign performance, timelines, and outcomes to reduce churn and build long-term value.
Proactively identify clients at risk of cancellation and take deliberate steps to course-correct before retention becomes a reactive problem.
Identify opportunities to right-size client budgets or expand campaign scope when performance data supports it and the recommendation is genuinely in the client's interest.
Onboard new Google Ads, Meta, and Microsoft Ads clients through a structured process designed to accelerate time to first meaningful results.
Help new clients understand how their campaigns integrate with the Sierra platform and their broader lead generation workflow.
Establish clear milestones and early-lifecycle check-ins to ensure clients reach value quickly and with confidence.
Develop individualized account strategies that match the right campaign types, targeting approaches, and budget allocations to each client's market and business model.
Apply real estate business knowledge to understand what each client actually needs, whether they are a solo agent, a growing team, or a large brokerage.
Proactively assess campaign fit over time and recommend adjustments when a client's strategy needs to evolve.
Participate in quarterly administrative and operational projects that keep the DM team's services in prime shape.

Requirements

What you’ll need

3 or more years of hands-on paid media campaign management experience at a digital marketing agency or in-house, managing multiple client accounts simultaneously.
Demonstrated proficiency in Google Ads, Meta Business Manager (Facebook and Instagram Ads), and Microsoft Ads, including campaign build, ongoing optimization, and performance reporting.
Strong command of core performance metrics: conversion rate, cost per conversion, cost per lead, ROAS, search impression share, and quality score.
2 or more years of client-facing experience in a customer success or account management role within a SaaS or digital services environment.
Experience working in HubSpot or a comparable CRM platform.
Real estate industry knowledge is a meaningful differentiator.

Benefits

Comp & perks

100% remote
Competitive compensation
Paid health, vision, and dental insurance
Retirement plan with employer matching
Paid holidays and paid time off
Paid maternity and paternity leave
A collaborative, high-accountability work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMeta Business ManagerMicrosoft Adscampaign managementperformance reportingconversion rate optimizationcost per conversion analysiscost per lead analysisROAS analysisquality score assessment

Soft Skills

client relationship managementcommunicationstrategic thinkingproblem-solvingtime managementcustomer successaccount managementcollaborationproactive assessmentexpectation setting