Sidekick Health Germany

Brand Manager

• Verantwortung für die Launch-Execution end-to-end in enger Abstimmung mit dem Marketing-Team.
• Entwicklung und Steuerung der Pre-Launch- und Launch-Kampagne mit Fokus auf Direct-to-Patient.
• Übersetzung der bestehenden Positionierung in überzeugendes Messaging über relevante Kanäle.
• Entwicklung einer Social-Media-Strategie zur Steigerung von Reichweite und Vertrauen.
• Konzeption von Content- und Kampagnenideen für organic und paid channels.
• Datenbasierte Arbeit, schnelles Testen von Hypothesen und Growth-Hack-Mindset.
• Sicherstellung von glaubwürdiger, regulatorisch sauberer Kommunikation im Healthcare-Kontext.
• Koordination der Launch-Aktivitäten und Priorisierung von Ideen in konkrete Ergebnisse.

Interim Brand Marketing Manager

Growth Marketing

• You develop and manage the pre‑launch and launch campaign for MENO!, with a focus on direct‑to‑patient.
• You translate the existing positioning and brand strategy into compelling messaging across all relevant channels.
• You develop a social media strategy that builds reach, relevance and trust—particularly for women around 40 and older.
• You conceive content and campaign ideas for organic and paid channels and bring them to life together with Design, Medical, Growth/Data and Commercial teams.
• You design the digital funnel end‑to‑end: from awareness and interest to conversion and an activated user.
• You work data‑driven, test hypotheses quickly and bring a growth‑hack mindset—pragmatic, creative and impact‑oriented.
• You ensure that communications in the healthcare context remain credible, regulatorily compliant and empathetic.
• You take medical prescriptions into account as an important part of the model and coordinate with relevant teams on HCP/professional communications—however, the role clearly focuses on the patient side.
• You keep launch activities aligned, set clear priorities and ensure that good ideas turn into concrete assets, campaigns and measurable results.

Interim Brand Marketing Manager

Brand & Growth Lead – MENO! App