Brand & Growth Lead – MENO! App

Sidekick Health Germany

Brand & Growth Lead responsible for pre-launch and launch campaigns of MENO! App for women in menopause.

Posted 6/12/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

You develop and manage the pre‑launch and launch campaign for MENO!, with a focus on direct‑to‑patient.
You translate the existing positioning and brand strategy into compelling messaging across all relevant channels.
You develop a social media strategy that builds reach, relevance and trust—particularly for women around 40 and older.
You conceive content and campaign ideas for organic and paid channels and bring them to life together with Design, Medical, Growth/Data and Commercial teams.
You design the digital funnel end‑to‑end: from awareness and interest to conversion and an activated user.
You work data‑driven, test hypotheses quickly and bring a growth‑hack mindset—pragmatic, creative and impact‑oriented.
You ensure that communications in the healthcare context remain credible, regulatorily compliant and empathetic.
You take medical prescriptions into account as an important part of the model and coordinate with relevant teams on HCP/professional communications—however, the role clearly focuses on the patient side.
You keep launch activities aligned, set clear priorities and ensure that good ideas turn into concrete assets, campaigns and measurable results.

Requirements

What you’ll need

You have experience developing and executing launch campaigns, ideally for digital products, consumer‑health offerings or complex/educational services.
You are strong in direct‑to‑consumer / direct‑to‑patient marketing and know how to not only reach target groups but activate them.
You have an excellent feel for social media, content and community‑oriented communication—especially for audiences that require a credible and sensitive approach.
You think creatively and commercially at the same time: brand, messaging, funnel, conversion and performance belong together for you.
You bring a growth‑hack mindset: test, learn, optimize, scale—without getting lost in long concept phases.
You can translate complex topics into simple, clear and emotionally engaging messages.
You have empathy for the target group and sensitivity in the healthcare context: no cure claims, no stigma, but trust, relevance and medical diligence.
You work independently, in a structured and pragmatic way and can move quickly in an intense launch phase—even without a large team or expensive agencies.
You are proficient with modern marketing and AI tools and use them to work faster and more effectively.
You speak and write excellent German and have a strong sense for language, tone and impact.
You are proficient in English.
You are available on short notice.
Advantage: experience in the healthcare, DiGA or pharma‑consumer environment.

Benefits

Comp & perks

Real purpose: With your work you make a direct contribution to improving women's healthcare during a challenging life phase and help make a real difference in patients' lives.
A strong foundation: Benefit from the resources, scientific evidence and expertise of one of Europe's leading digital‑health companies, actively shaping the future of healthcare.
Highly motivated team: Join our international team of experts who are shaping the future of digital health and improving patient care worldwide.
Work in cross‑functional teams: Our innovative, AI‑supported way of working and flat hierarchies allow you to work autonomously, take true end‑to‑end responsibility and develop impactful solutions together with colleagues from different disciplines.
A key role with scope to shape: Take real ownership of a strategically important launch and actively influence processes, products and structures—you will be a driver, not just part of the process.
Personal development: Through our feedback‑oriented culture and individual development opportunities, we continuously support your personal and professional growth.
Attractive starter package: In addition to competitive compensation, we provide modern work equipment such as MacBooks, ergonomic office setups and flexible working hours for optimal work‑life balance.
Comprehensive employee benefits: We support your health and work‑life balance with subsidies for EGYM Wellpass and Urban Sports Club, as well as contributions to the Deutschland‑Ticket and company pension plan.
Relaxed working atmosphere: In our office in the heart of Hamburg we provide an environment where you can feel comfortable—with corporate benefits, regular sports activities, company events and a pleasant, appreciative working culture.
Long‑term perspective: A freelance start can, by mutual interest, develop into long‑term collaboration up to a permanent position.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

launch campaignsdirect-to-consumer marketingdirect-to-patient marketingsocial media strategycontent creationdigital funnel designdata-driven decision makinggrowth-hack mindsetconversion optimizationcommunity-oriented communication

Soft Skills

creativitycommercial thinkingempathysensitivity in healthcareindependencestructured workpragmatismquick adaptabilityexcellent communicationstrong sense of language