Head of Demand Generation
LatamCent
Senior Manager, Paid Search
Shutterfly
full-time
Posted on:
Location: District of Columbia, Illinois, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $105,000 per year
Job Level
Senior
Tech Stack
Spark
About the role
- Lead the design, launch, and optimization of paid search campaigns across Google Ads, Microsoft Ads, YouTube, and Demand Gen
- Manage pacing, bids, budgets, and audience targeting to exceed KPIs such as revenue, ROAS, and efficiency goals
- Translate brand objectives and complex subject matter into effective, measurable paid search strategies
- Analyze performance using platforms such as Google Analytics, Looker, and Domo to uncover trends and deliver actionable insights
- Present campaign performance, insights, and strategic recommendations to clients and internal stakeholders
- Partner with third-party vendors to ensure seamless execution and integration
- Develop structured testing agendas including bidding strategies, ad copy, landing pages, and audience segmentation
- Collaborate with Paid Social, Media Strategy, and Analytics teams to deliver cross-channel consistency
- Stay ahead of SEM industry trends, automation tools, and platform updates to drive campaign innovation
- Provide guidance and mentorship to junior team members as needed
Requirements
- Bachelor’s degree required
- 3–5+ years of SEM experience managing large-scale paid search campaigns, ideally in healthcare/pharma
- Proven success driving measurable business outcomes through paid search
- Deep knowledge of Google Ads, Microsoft Ads, smart bidding strategies, and attribution models
- Advanced Excel/Sheets skills with strong analytical capabilities for forecasting, reporting, and optimization
- Proficiency with analytics and BI tools such as Google Analytics, Looker, Domo, or similar
- Experience presenting search strategies and campaign build outs to clients
- Strong client-facing communication and presentation skills
- Demonstrated project management experience delivering work on time, on budget, and at high quality
- Experience collaborating with cross-functional marketing teams
