Shutterfly

Senior Manager, Paid Search

Shutterfly

full-time

Posted on:

Origin:  • 🇺🇸 United States • District of Columbia, Illinois, New York

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $85,000 - $105,000 per year

Job Level

Senior

Tech Stack

Spark

About the role

  • Lead the design, launch, and optimization of paid search campaigns across Google Ads, Microsoft Ads, YouTube, and Demand Gen
  • Manage pacing, bids, budgets, and audience targeting to exceed KPIs such as revenue, ROAS, and efficiency goals
  • Translate brand objectives and complex subject matter into effective, measurable paid search strategies
  • Analyze performance using platforms such as Google Analytics, Looker, and Domo to uncover trends and deliver actionable insights
  • Present campaign performance, insights, and strategic recommendations to clients and internal stakeholders
  • Partner with third-party vendors to ensure seamless execution and integration
  • Develop structured testing agendas including bidding strategies, ad copy, landing pages, and audience segmentation
  • Collaborate with Paid Social, Media Strategy, and Analytics teams to deliver cross-channel consistency
  • Stay ahead of SEM industry trends, automation tools, and platform updates to drive campaign innovation
  • Provide guidance and mentorship to junior team members as needed

Requirements

  • Bachelor’s degree required
  • 3–5+ years of SEM experience managing large-scale paid search campaigns, ideally in healthcare/pharma
  • Proven success driving measurable business outcomes through paid search
  • Deep knowledge of Google Ads, Microsoft Ads, smart bidding strategies, and attribution models
  • Advanced Excel/Sheets skills with strong analytical capabilities for forecasting, reporting, and optimization
  • Proficiency with analytics and BI tools such as Google Analytics, Looker, Domo, or similar
  • Experience presenting search strategies and campaign build outs to clients
  • Strong client-facing communication and presentation skills
  • Demonstrated project management experience delivering work on time, on budget, and at high quality
  • Experience collaborating with cross-functional marketing teams