Showpo

Head of Marketing

Showpo

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets
  • Lead brand positioning to ensure consistency, relevance, and differentiation across regions
  • Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value
  • Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic
  • Drive brand awareness and customer acquisition in international markets, particularly the US
  • Identify opportunities within immature or emerging markets, building strategies to accelerate growth
  • Build, lead, and develop a high-performing, scalable marketing team
  • Foster a culture of accountability, creativity, and performance
  • Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes
  • Ensure seamless execution of campaigns from concept through to delivery and performance analysis

Requirements

  • Currently operating in a Head of Marketing (or equivalent senior leadership) role
  • Proven experience leading brand-led marketing strategies within fashion, preferably women’s fashion or adjacent categories
  • Strong experience in US market marketing and/or scaling brands internationally
  • Deep understanding of social-first marketing and engaging modern, digital-native audiences
  • Demonstrated success in building and leading high-performing teams
  • An Inspirational and highly collaborative leader!
Benefits
  • 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
  • Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
  • Paid parental leave**Enjoy financial advice and discounts through our Commbank Workplace Banking Program
  • We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
  • Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
  • What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
  • We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand positioningmarketing strategysocial strategycontent strategycustomer acquisitionperformance analysisinternational growthdigital marketingteam developmentcampaign execution
Soft Skills
leadershipcollaborationcreativityaccountabilityperformance managementinspirationcommunicationstrategic thinkingteam buildingcultural relevance