Shoulder

Graphics Designer

• Ensure consistency and correct application of the brand across the brand's various digital touchpoints
• Evolve the brand's visual expression in digital channels without losing its identity and recognition
• Create and adapt assets for Instagram, Stories, paid media, campaigns and other digital formats
• Develop visual solutions based on editorials, campaigns, content and the communication calendar's needs
• Connect day-to-day content to the brand's visual and strategic universe, maintaining coherence with the branding and key visuals (KVs)
• Monitor the communications calendar and anticipate visual needs and opportunities
• Propose new formats, visual languages and design solutions to strengthen digital communication
• Keep up with design, social media, behavioral and cultural trends, bringing relevant references
• Work in partnership with Content, Branding, E‑commerce and other teams
• Maintain close contact with the media agency and ensure correct brand application in paid media materials
• Act in a consultative capacity with the agency: answer questions, provide direction, challenge solutions and propose improvements
• Actively participate in creative discussions, contributing creative repertoire, references and proposed concepts

Mid-level Graphic Designer