Short Court

Manager, Paid Media

Short Court

full-time

Posted on:

Location Type: Hybrid

Location: Calabasas • California • United States

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About the role

  • Own True Classic’s global Meta ad account across prospecting, retargeting, and retention
  • Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets
  • Maintain a clean, scalable account structure that supports testing, learning, and stable performance
  • Monitor performance daily across the entire funnel and proactively diagnose volatility
  • Optimize across creative, audiences, placements, bids, budgets, and landing page alignment
  • Develop a clear point of view on funnel health and communicate insights simply and consistently
  • Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts
  • Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types
  • Track creative performance, identify fatigue early, and drive iteration velocity
  • Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene
  • Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
  • Improve systems, pacing, and performance stability month over month
  • Provide clear, performance-based briefs and feedback to drive winning concepts and variations
  • Align on funnel strategy, pacing, efficiency targets, and global scaling priorities
  • Partner on tracking integrity, attribution setup, and reporting accuracy
  • Leverage cohort trends, funnel metrics, and incrementality insights to improve decision-making
  • Support measurement improvements and signal quality across platforms and integrations

Requirements

  • 4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
  • Proven experience scaling budgets while maintaining profitability and efficiency targets
  • Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
  • Demonstrated ability to design structured tests and translate learnings into scalable growth
  • High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)
Benefits
  • Competitive salary + bonus
  • Unlimited PTO and sick time
  • Company-paid medical, dental, and vision insurance
  • $75/month Wellness Stipend
  • Free Employee Assistance Program (EAP)
  • $75/month Personal Workspace Stipend
  • $75/month Learning & Development Stipend
  • $1,000/year True Classic merchandise allowance
  • 401(k) plan with 3% company match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta advertisingfunnel strategybudget scalingperformance data analysistest designcreative optimizationattribution setuptracking healthcohort analysisretargeting
Soft Skills
communicationproblem-solvinganalytical thinkingcollaborationadaptabilityinsight generationfeedback provisionstrategic thinkingdecision-makingiteration velocity