ShopMy

Marketing

• Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
• Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
• Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
• Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
• Develop a thought leadership strategy that drives both demand generation and long-term brand retention
• Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
• Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

Senior Manager, B2B Marketing