Shop Innovator

E-commerce Content Specialist – Conversion Copywriter

Shop Innovator

part-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.
  • Collaborate with our email marketers to develop content that can be used in campaigns & flows.
  • Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
  • Interview business owners and customers to craft authentic customer stories and testimonials.
  • Optimize existing content for clarity, hierarchy, and engagement (not just keywords).
  • Ensure brand voice consistency across all assets.
  • Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands

Requirements

  • 3+ years of e-commerce copywriting experience, preferably in home, garden, or luxury consumer categories
  • Proven success writing for high-AOV or considered-purchase products ($500+)
  • Deep understanding of the Shopify platform and customer buying behavior
  • Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention
  • Ability to balance brand personality with conversion goals
  • Comfort working with project management tools like ClickUp
  • Self-directed, reliable, curious, and coachable
  • Bonus: Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions
Benefits
  • Flexibility: Work from anywhere on a schedule that suits you
  • Meaningful projects: Work with purpose-driven premium brands
  • Growth: Collaborate with a team of seasoned strategists, designers, and marketers
  • Predictability: Join a team that plans in 90-day cycles (no chaos culture)
  • Creative freedom: Your insights are valued—not micromanaged
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
e-commerce copywritingUX writingpersuasive frameworksstorytellingcontent optimizationcustomer journey writing
Soft Skills
collaborationself-directedreliablecuriouscoachable