Shop Innovator

Ecommerce

• Manage and update content on Shopify and Wordpress websites
• Create and edit images, videos, and other content
• Collaborate with marketing team to develop website strategies
• Optimize website content for SEO
• Monitor website performance and analytics

Website Editor – Shopify, WordPress

• Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.
• Collaborate with our email marketers to develop content that can be used in campaigns & flows.
• Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
• Interview business owners and customers to craft authentic customer stories and testimonials.
• Optimize existing content for clarity, hierarchy, and engagement (not just keywords).
• Ensure brand voice consistency across all assets.
• Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands

E-commerce Content Specialist – Conversion Copywriter

• Dive into the world of ecommerce, contributing to real projects that impact customers daily.
• Work alongside seasoned team of professionals.
• Absorb invaluable industry knowledge and skills during the program.

Website Editor – Shopify, WordPress

E-commerce Content Specialist – Conversion Copywriter

Ecommerce Marketing Apprentice