DTC eCommerce Specialist
Shoes For Crews
full-time
Posted on:
Location Type: Office
Location: Boca Raton • Florida • United States
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About the role
- Take full ownership of the ShoesForCrews.com product experience ensuring every listing, image, and description inspires confidence and converts browsers into buyers.
- Champion site accuracy, performance, and storytelling, managing product titles, descriptions, images, pricing, and SEO metadata to deliver best-in-class presentation and discoverability.
- Partner with cross-functional teams to merchandise product categories with precision and creativity, aligning with seasonal trends, campaigns, and key business priorities.
- Collaborate with our Design and Content teams to refine navigation, elevate the category architecture, and drive consistent, premium brand expression across all touchpoints.
- Be a key player in executing high-impact digital marketing initiatives from email and paid campaigns to SEO and affiliate activations that drive traffic and conversion.
- Own the promotional and launch calendar, ensuring campaigns, product drops, and seasonal events are flawlessly executed and aligned to commercial goals.
- Leverage data-driven testing (A/B, UX, copy, creative) to optimize conversion, engagement, and user experience.
- Collaborate closely with Marketing and Agency partners to amplify brand awareness, drive qualified traffic, and measure ROI across channels.
- Monitor, analyze, and interpret performance metrics including traffic, conversion rate, AOV, bounce rate, and cart abandonment to identify trends and opportunities for growth.
- Deliver insightful weekly and monthly reports, transforming data into actionable strategies that move the needle.
- Serve as the voice of the customer across the DTC experience analyzing behavioral data and feedback to improve UX, retention, and satisfaction.
- Lead product review and feedback programs, turning insights into actionable improvements that strengthen trust and advocacy.
- Partner with Customer Service and Operations teams to optimize the post-purchase journey, elevate support content, and ensure a frictionless, best-in-class experience from checkout to delivery.
Requirements
- Strong understanding of digital commerce platforms (Shopify, WooCommerce, Magento, etc.)
- Proficient with analytics and reporting tools (Google Analytics, Excel/Sheets, Shopify Analytics)
- Proficient experience with SEO, SEM, and paid media best practices, analysis and day-to-day management
- Experience with Klaviyo, Mailchimp, or similar CRM/email marketing platforms
- Experience with Shopify or similar eCommerce platforms and CMS
- Familiarity with data visualization tools (e.g., Looker Studio, Tableau)
- Understanding of UX principles and A/B testing methodologies
- Excellent organizational skills and attention to detail
- Analytical mindset with the ability to translate data into actionable insights; proficiency with Microsoft Office tools, Tableau (or other BI tools), ERP, etc.
- Genuine passion and curiosity in everything eCommerce, consumer behavior, and staying ahead of industry trends.
- Bachelors degree or higher in marketing, business, communications, or related field.
- Minimum 2-4 years experience in eCommerce operations, digital marketing, or retail management.
Benefits
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Hard Skills & Tools
SEOSEMA/B testingdata analysisdigital marketingeCommerce operationsUX principlesreportingcontent management systemsanalytics
Soft Skills
organizational skillsattention to detailanalytical mindsetcreativitycollaborationcommunicationcustomer advocacydata-driven decision makingproblem-solvingleadership
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communications