Shiseido

Product Manager

• Develop and execute the local product strategy in line with global guidelines and market opportunities
• Analyze market data, competitors and consumer trends to identify growth drivers
• Monitor A&P investments and optimize ROI
• Own sell-in and sell-out performance with monthly tracking
• Lead product launches and animations end-to-end
• Build strong go-to-market plans in collaboration with Sales, Retail and Marketing team
• Manage forecasts (launches, promotions, POSM, testers) in close cooperation with Commercial
• Ensure qualitative and quantitative post-launch analysis
• Act as the brand reference point for Sales, Retailers and Agents
• Prepare and deliver impactful marketing presentations at sales meetings
• Interface effectively with EMEA/International teams
• Federate cross-functional teams around brand objectives
• Deep analysis of sell-in and sell-out performance
• Monitor quotas (samples, testers, POS materials) to minimize financial risk
• Make data-driven decisions to maximize brand performance

Product Manager, Skincare