ShipMonk

Chief Marketing Officer

• Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio.
• Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats.
• Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results.
• Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage.
• Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on.
• Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence.
• Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team.
• Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

Director, Performance Marketing

General

• Monitor and manage the DataDocks scheduling portal.
• Review all pending appointments to verify accuracy.
• Identify and flag potential duplicate appointments.
• Enforce appointment requirements and ensure a minimum two-hour interval between floor-load appointments.
• Cancel appointments that fall below minimum thresholds.
• Maintain accurate notes for all appointment changes.
• Serve as the primary point of contact for carriers and brokers.
• Guide carriers new to DataDocks through onboarding.
• Respond to inquiries regarding appointment status and scheduling availability.
• Collect required shipment details when information is missing.
• Perform bulk ASN/PO uploads to DataDocks.
• Maintain and update inbound receiving hours and daily capacity limits.
• Evaluate exception requests from merchants and carriers.
• Generate and distribute the weekly Appointment Product Summary Report to the Transportation team.
• Ensure communication with warehouse operations teams for coordination.

Director, Performance Marketing

Inbound Freight Specialist