Director, Performance Marketing

ShipMonk

Director of Performance Marketing at ShipMonk, driving digital media strategy and growth. Leading performance marketing efforts across various channels to optimize brand awareness and customer acquisition.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio.
Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats.
Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results.
Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage.
Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on.
Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence.
Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team.
Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

Requirements

What you’ll need

10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+.
Deep analytics chops. You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot. Excel/Google Sheets expert.
CRO and experimentation experience. A/B testing and platforms like Optimizely or VWO.
Brand media buying experience, including video and audio, strongly preferred.
Industry fit. Ecommerce or logistics experience preferred. 3PL experience is a big plus.
Leadership presence. You build buy-in across diverse stakeholders and interdisciplinary teams.
Operational rigor. You use workflow tools (Asana or similar) to keep complex programs on time and stakeholders aligned.
Bachelor's degree required (Business, Marketing, Finance, or related); MBA a plus.

Benefits

Comp & perks

Flex Time Off. Take control of your work-life balance
9 Paid Holidays (US)
401k Matching. We invest in your future
Merit Reviews. Get rewarded for your work
Health Benefits. Comprehensive health, vision, and dental options
Referral Program. Get rewarded for bringing in great talent
Inclusive Culture. Be yourself and thrive

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMSEOPaid SocialDisplay AdvertisingGoogle AdsGoogle Tag ManagerCRM PlatformsA/B TestingMulti-Touch AttributionData Analysis

Soft Skills

Leadership PresenceStakeholder Buy-InCollaboration

Certifications

Bachelor's Degree in Business, Marketing, Finance or Related FieldMBA Preferred