Product Marketing Manager
ShipBob, Inc.
full-time
Posted on:
Location Type: Remote
Location: Alabama • Arizona • United States
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Salary
💰 $89,441 - $149,069 per year
About the role
- Develop and execute messaging strategies for product launches and enhancements, focusing on communicating value to existing ShipBob merchants.
- Lead programs to nurture ShipBob Plus merchants and position the program externally to attract new prospects.
- Design and implement campaigns in partnership with Expansion Sales and Merchant Success to drive adoption of additional ShipBob solutions.
- Own and operate initiatives such as NPS surveys and the Customer Advisory Board for ShipBob Plus merchants.
- Collaborate closely with the Merchant Success team to identify customer needs and inform go-to-market strategies.
- Lead customer experience strategy and execution at ShipBob’s annual event, Fulfilled.
- Manage demand generation, go-to-market projects, and communications internally and externally.
- Create and update campaign assets, including landing pages, email, video, graphics, and ad copy.
- Additional duties and responsibilities as necessary.
Requirements
- 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or software.
- Demonstrated success in customer-focused marketing, including cross-sell/upsell campaigns and customer insight programs
- Experience with hands-on integrated marketing programs and GTM campaigns.
- Experience in content, digital marketing, and email marketing.
- Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials in the technology sector.
- Strong attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative.
Benefits
- Medical, Dental, Vision & Basic Life Insurance
- Paid Maternity/Parental Leave Program
- Paid Holidays & Flexible Time Off Program
- Paid Sick Leave
- Wellness Days (1 day/quarter)
- 401K Match
- Comprehensive Benefits Package >>> https://www.shipbob.com/careers/
- See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcustomer-focused marketingcross-sell campaignsupsell campaignsintegrated marketing programsgo-to-market campaignscontent marketingdigital marketingemail marketingcampaign asset creation
Soft skills
communication skillspresentation skillsattention to detailentrepreneurial mindsetcreativityopen-mindednesspersistencecollaboration