Shift Robotics

Marketing

• Moonwalkers are a product people need to experience to believe. Millions have seen the viral videos, but we haven't built the in-person infrastructure to convert that attention into revenue at scale. That's the gap this role fills.
• You'll own the full spectrum of brand experience and field marketing — live demos, pop-up activations, trade shows, retail partnerships, and community events. You'll be the person who puts Moonwalkers on people's feet and turns first-time reactions into purchases, press coverage, and word-of-mouth. You'll also build the playbook so this scales beyond you.
• This is not a desk job with occasional event attendance. You'll be on the ground regularly — at events, in retail locations, in front of customers. You're equal parts brand storyteller, event operator, and revenue driver.
• **What you'll do:**
• - Plan and execute live demo experiences, pop-ups, and field activations across the US (and eventually globally) that drive measurable conversion
• - Develop and own the event calendar — trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact
• - Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials
• - Partner with retail partners (including IKEA) on in-store activations, endcap experiences, and co-marketing opportunities
• - Capture content at every event — video, testimonials, social-ready moments — and feed them into our digital marketing pipeline
• - Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow-up
• - Track and report on field marketing ROI: demo-to-purchase conversion, event-attributed revenue, cost per acquisition, and audience reach
• - Build relationships with communities and micro-audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists
• - Gather real-world user feedback from events and coordinate with engineering to feed insights back into product development

Brand Experience, Field Marketing Manager