Shift Robotics

Brand Experience, Field Marketing Manager

Shift Robotics

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Moonwalkers are a product people need to experience to believe. Millions have seen the viral videos, but we haven't built the in-person infrastructure to convert that attention into revenue at scale. That's the gap this role fills.
  • You'll own the full spectrum of brand experience and field marketing — live demos, pop-up activations, trade shows, retail partnerships, and community events. You'll be the person who puts Moonwalkers on people's feet and turns first-time reactions into purchases, press coverage, and word-of-mouth. You'll also build the playbook so this scales beyond you.
  • This is not a desk job with occasional event attendance. You'll be on the ground regularly — at events, in retail locations, in front of customers. You're equal parts brand storyteller, event operator, and revenue driver.
  • **What you'll do:**
  • - Plan and execute live demo experiences, pop-ups, and field activations across the US (and eventually globally) that drive measurable conversion
  • - Develop and own the event calendar — trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact
  • - Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials
  • - Partner with retail partners (including IKEA) on in-store activations, endcap experiences, and co-marketing opportunities
  • - Capture content at every event — video, testimonials, social-ready moments — and feed them into our digital marketing pipeline
  • - Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow-up
  • - Track and report on field marketing ROI: demo-to-purchase conversion, event-attributed revenue, cost per acquisition, and audience reach
  • - Build relationships with communities and micro-audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists
  • - Gather real-world user feedback from events and coordinate with engineering to feed insights back into product development

Requirements

  • - 3–5 years in experiential marketing, field marketing, brand activation, or event marketing — ideally for a consumer hardware, DTC, or consumer electronics brand
  • - Track record of events that drove measurable business results (revenue or pipeline, not just brand awareness)
  • - Hands-on operator: you've personally run a booth, managed demo logistics, trained event staff, and troubleshot day-of problems
  • - Strong project management instincts — able to manage multiple concurrent events across different cities without dropping details
  • - Experience capturing or directing event content (photo, video, social) that performs on digital channels
  • - Analytical mindset: you think in cost per demo, conversion rate, and event ROI
  • - Excellent communication skills — you'll represent the brand to customers, retail partners, press, and industry contacts
  • - Willingness to travel 30–50%, with heavier travel during peak event seasons
  • **Nice to have:**
  • - Experience with retail partner activations (in-store demos, endcap programs, co-marketing with big-box or specialty retail)
  • - Background in robotics, wearables, personal mobility, or consumer tech
Benefits
  • - Build the field marketing function from scratch at a company inventing a new product category
  • - Direct access to the CEO and founding team — your work directly shapes company revenue and brand trajectory
  • - Competitive salary with performance-based bonus tied to company revenue targets
  • - A rare opportunity to market a product that genuinely stops people in their tracks
  • - Small, fast-moving team (~15 people globally) where results are visible immediately
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
experiential marketingfield marketingbrand activationevent marketingproject managementevent logisticscontent creationdata analysisconversion rate optimizationROI tracking
Soft Skills
communicationrelationship buildingproblem solvingorganizational skillsanalytical thinkingteam managementstorytellingcreativityattention to detailadaptability