Shaw/Scott

Marketing

• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success
• Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities.
• Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels
• Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations
• Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance
• Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches to challenges
• Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices
• Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life
• Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way
• Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact
• Show up as confident and fluent in executive-level dialogue, and be able to connect marketing initiatives to overarching business goals and priorities
• Actively contribute to Shaw/Scott’s thought leadership by sharing insights, publishing perspectives, and elevating the company’s presence in the industry

Senior Lifecycle Marketing Strategist

Solutions Engineer

• Serve as a technology expert and trusted point of contact for clients
• Lead technical design sessions and develop solutions, aligned with client objectives
• Oversee client onboarding, data integrations, technology implementations, and enterprise-level platform migrations
• Create in-depth documentation, including system diagrams and technical details
• Provide training and documentation to empower clients and internal teams
• Collaborate with cross-functional teams across strategy, creative, quality assurance, and account management
• Demonstrates a growth mindset; Identify growth opportunities and help improve mature clients' marketing technology capabilities
• Stay current with industry trends and maintain technology expertise through certifications and learning

Senior Lifecycle Marketing Strategist

Contract Solutions Engineer, Consultant