SGINK

Administrative Assistant

• Build the Lagos office from scratch: find and coordinate an outsourcing agency for hiring Nigerian sales agents.
• Search, evaluate, and rent an office space with a stable power supply; manage utilities, internet setup, furniture, and service providers.
• Coordinate onboarding and ensure new employees are smoothly integrated into the sales team.
• Oversee daily attendance, working hours, discipline, and resolve basic operational issues.
• Manage payroll inputs, transportation reimbursement, and provide monthly expense reports.
• Track operational costs, maintain budgets, and ensure transparency of all office expenses.
• Work closely with HR and department leads during hiring, approvals, and staff planning.

Office Manager

Affiliate Manager

• Sourcing and onboarding new partners for iGaming/Casino traffic via niche communities, public pages, forums, chats, industry events, etc. (PPC, ASO, FB, etc.).
• Working with Tier-1 markets.
• Managing and nurturing relationships with existing partners.
• Providing partners with guidance on setup, statistics, and traffic analytics.
• Conducting monthly commission reviews, monitoring incoming traffic, and preventing fraud using in-house tools and the analytics team.
• Preparing and maintaining regular traffic reports.
• Achieving planned KPIs through the use of company tools.
• Participating in international exhibitions and representing the company’s products at these events.

Affiliate Marketing Specialist, Tier 1

Sales

• Make outbound calls to existing and potential clients to provide product information and assistance.
• Support customers with completing their deposits and resolving payment-related issues.
• Reactivate inactive users through personalized outreach (calls, SMS, and email follow-ups).
• Retain and engage current players by promoting ongoing offers and promotions.
• Accurately document all customer interactions and feedback in the CRM system.
• Meet individual and team KPIs related to deposits, retention, and conversion rates.

Sales Agent, French Speaker

Designer

• Create visually appealing graphics for various digital platforms, including websites and social media.
• Develop and maintain the visual identity of the company brand across all design assets.
• Create and enforce design guidelines to ensure brand consistency.
• Design marketing materials, such as banners, infographics, and promotional content.
• Design graphics and interfaces that are responsive and compatible with various devices and screen sizes.
• Create custom illustrations that align with the company's branding and messaging.

Art Designer

Content Manager

• Writing promo emails.
• Preparation of content for new website pages.
• Publishing content to the site using CMS.
• Participation in brainstorms.
• Monitor industry trends, competitor activities, and emerging content formats.
• Collaboration with marketing, developers, and the design team members.
• Maintain and enhance the brand voice and tone across all content channels.
• Writing product reviews.

Brand Manager

• Develop and strengthen the company’s brand as well as the CEO’s personal brand, increasing awareness, attractiveness, and trust among candidates, partners, and industry experts through PR, content, and digital communications.
• Propose proactive steps to grow the company's brand and the CEO's.
• Analyze the results and understand the impact of PR and social media efforts.

QA Engineer

• Pre-development testing (design, documents, tasks).
• Testing for new integrations.
• Monitoring and retesting for live products.
• Creating and maintaining product documentation.
• Participate in the QA process throughout all development stages, providing detailed feedback.
• Write, manage, and update test documentation, including test cases, checklists, and bug reports.
• Conduct cross-platform manual testing for mobile and desktop web applications.
• Perform detailed API testing and backend testing, ensuring data accuracy and validating endpoint responses.
• Recurring audit of whole product systems.
• Maintain existing automation tests, and create new ones.
• Test and verify data handling in databases, performing data validations and integrity checks.

• Identify, hire, and cultivate relationships with key affiliate partners, negotiating agreements to maximize mutual benefits, and process the existing database of partners.
• Analyze affiliate performance metrics and KPIs to assess effectiveness and identify opportunities for continuous improvement.
• Collaborate with marketing, analytics, product, and finance teams to ensure affiliate initiatives support overall business objectives.
• Monitor industry trends, competitor activities, and regulatory changes to inform strategy and maintain a competitive edge.
• Continuously improve affiliate program processes, ensuring compliance with marketing guidelines and best practices for scalability.
• Attend industry events and conferences to expand the partner network and build valuable affiliate relationships.

Affiliate Marketing Specialist

Chief Marketing Officer

• Develop and execute short and long-range marketing plans to enhance the opportunity for market share and profit growth, with a strong focus on Tier-1.
• Develop a strong brand image and communicate consistently through all marketing channels.
• Develop the influence marketing direction from scratch.
• Identify, onboard, and manage key influencers across relevant platforms.
• Organize the work of the marketing departments (affiliate & media buy & influence) and manage the team.
• Oversee all marketing communication activities to ensure quality, efficiency, and effectiveness.
• Forecasting, budgeting & reporting processes to meet KPI’s & targets.
• Research, analyze, and monitor industry trends, competitive set, financial, technological, and demographic factors to capitalize on marketing opportunities and stay competitive in the industry.
• Demonstrated ability to lead and inspire a team.
• Analyzing and reporting to the CEO.

Marketing

• Identify, source, and onboard relevant influencers and streamers across YouTube, TikTok, Twitch, Telegram, and other social platforms.
• Negotiate and manage influencer deals (CPA, hybrid, or flat-fee models) to ensure ROI and compliance with brand goals.
• Plan, launch, and optimize influencer campaigns tailored for Tier-1 GEO audiences, focusing on acquisition and retention KPIs.
• Maintain strong relationships with influencers, agencies, and media partners to secure premium placements and long-term collaborations.
• Oversee creative production and ensure influencer content aligns with brand guidelines and local regulations.
• Monitor, analyze, and report campaign performance, providing insights for continuous improvement.
• Explore and manage private influencer communities (Telegram, WhatsApp, Discord, etc.) for exclusive campaign activations and early drops.
• Stay ahead of trends in iGaming influencer marketing, Web3 integrations, and new traffic sources.

Influence Marketing Specialist

Customer Support

• Work with a large volume of live chats and emails.
• Provide accurate, reliable, and comprehensive information to customers.
• Adhere to communication procedures, instructions, and policies.
• Support other business units by communicating with customers and documenting customer inquiries.
• Manage complaints and provide appropriate problem resolutions within established deadlines.