Sezzle

General Manager, Loyalty – Marketplace

Sezzle

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,000 - $300,000 per year

Job Level

SeniorLead

About the role

  • Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem.
  • Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline.
  • Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy.
  • Design compelling loyalty mechanics that drive frequency, retention, and LTV.
  • Lead development of merchant-funded offers, rewards, and gamified engagement features.
  • Drive personalization and discovery strategies within Sezzle’s app and marketplace.
  • Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions.
  • Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts.
  • Identify new revenue streams that increase merchant ROI and Sezzle ARPU.
  • Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap.
  • Translate business objectives into prioritized product requirements.
  • Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI.
  • Build and lead a high-performing team across strategy, partnerships, and operations.
  • Establish scalable processes for merchant onboarding, campaign management, and performance reporting.
  • Drive continuous experimentation and optimization.

Requirements

  • 10+ years of experience in fintech, marketplaces, retail media, loyalty, or consumer tech.
  • Proven experience owning a P&L or leading a GM-style business unit.
  • Demonstrated success building or scaling a two-sided marketplace or loyalty platform.
  • Strong understanding of consumer lifecycle metrics (LTV, CAC, retention, frequency).
  • Experience with merchant-funded promotions, affiliate programs, or retail media networks.
  • Strategic thinker with hands-on execution ability.
  • Data-driven decision maker with strong financial acumen.
  • Experience with data analysis and/or software engineering.
  • Exceptional leadership and cross-functional collaboration skills.
  • Experience in BNPL, payments, or consumer financial services is a strong plus.
Benefits
  • Unlimited PTO, volunteer hours and sabbatical
  • Life, STD/LTD, medical, dental and vision insurance
  • Highly discounted LifeTime gym membership
  • 401k with match
  • Collaborative fun co-workers
  • The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementdata analysissoftware engineeringconsumer lifecycle metricsmerchant-funded promotionsaffiliate programsretail media networksmonetization modelsperformance dashboardsloyalty platform
Soft Skills
strategic thinkinghands-on executiondata-driven decision makingfinancial acumenleadershipcross-functional collaborationteam buildingoptimizationcommunicationproblem solving