
Product Marketing Associate
Sezzle
full-time
Posted on:
Location Type: Remote
Location: Argentina
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About the role
- Own product marketing for a defined set of products, following the full Product Marketing lifecycle: Discover & Validate → Shape & Plan → Launch & Learn → Optimize & Scale → Learn & Feed Forward
- Conduct customer discovery through surveys, qualitative feedback, and behavioral data
- Synthesize insights across multiple data sources into clear, actionable narratives
- Define positioning, messaging, and value propositions for your products
- Partner closely with Product and Design to influence UX, flows, and in-product copy
- Develop go-to-market plans including target audiences, channels, cohorts, and success metrics
- Execute launches across in-app surfaces, lifecycle messaging, and marketing channels
- Monitor adoption and performance post-launch, identifying opportunities to iterate and improve
- Run and evaluate experiments to drive engagement, conversion, retention, or revenue
- Document learnings and outcomes to inform future product and marketing decisions
Requirements
- 2–4 years of experience in Product Marketing, Growth, Lifecycle Marketing, or a related role
- Strong analytical thinking and comfort using data to inform decisions
- Clear, concise communicator who can distill complex ideas into actionable insights
- High ownership and accountability for outcomes, not just outputs
- Strong cross-functional collaboration skills with Product, Design, Marketing, and Engineering
- Ability to manage multiple initiatives in parallel without losing focus or quality
- Comfortable operating in ambiguity and making progress with incomplete information
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcustomer discoverydata synthesispositioningmessaginggo-to-market planslifecycle messagingexperimentationanalyticsperformance monitoring
Soft Skills
analytical thinkingclear communicationcross-functional collaborationownershipaccountabilityfocusadaptabilityproblem-solvinginitiative managementinsight distillation