Session Media

Performance Marketing

• Plan and execute medium to large-scale, Google & LinkedIn Ad campaigns
• Monitor and evaluate the performance of paid campaigns against KPIs, implementing new strategies and tests across channels.
• Ensure the most effective channels are utilised to maximise client performance and achieve the best ROI/ROAS.
• Create monthly reports for clients, showcasing key insights and performance data using Google Analytics, CRM systems and internal dashboards.
• Identify growth opportunities.
• Manage client communications and liaise with both internal and external teams.
• Identify inefficiencies in accounts and implement optimisation strategies.
• Implement platform specific tracking (primarily through Tag Manager)
• Work closely with the Head of Paid Media on overarching paid media strategy.
• Collaborate with the copy & design team to develop creative assets and compelling ad copy.

Paid Media Manager, B2B